Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jordan Gal, CEO & Co-Founder of Rally, a checkout payment platform that’s raised $6 Million in funding.

Here are the most interesting points from our conversation:

• Innovative Checkout Solutions: Rally offers an alternative checkout solution for e-commerce merchants, challenging the standard platforms like Shopify and BigCommerce.
• Experience with Competitors: Jordan discusses the impact of competitors like Fast and Bolt on the market and Rally’s strategy to navigate this noisy space.
• Post-Purchase Offers: A key feature of Rally is post-purchase offers, enabling merchants to increase revenue without risking the initial sale.
• Transition from Bootstrapping to VC: Jordan shares insights on his journey from bootstrapping his previous company to raising venture capital for Rally.
• New Market Categories: Rally aims to redefine e-commerce checkout with a focus on headless commerce, offering greater flexibility and customization.
• Future Vision: Jordan envisions Rally integrating crypto tokens to provide true ownership to merchants and shoppers, fostering a more engaged network.