We only take on 4 clients per month. Join our August cohort. 1 spot left.
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jonas Rinde, CEO & Co-Founder of Nomono, a podcast technology company that has raised $15 Million in funding.
Here are the most Interesting Points from the Conversation:
- Innovating Audio Capture: Nomono is revolutionizing the way audio is captured by developing smart microphones that capture spatial audio and metadata, providing a more immersive experience.
- Targeting Professional Podcasters: Nomono focuses on professional podcasters and media agencies, offering high-quality, easy-to-use solutions that simplify the recording process, even in complex environments.
- Navigating the Pandemic: The pandemic presented significant challenges, particularly with hardware component shortages. However, Nomono leveraged this time to enhance their cloud solutions, ensuring long-term value.
- Ease of Use and Quality: The sound capsule developed by Nomono simplifies the recording process, making it easy for anyone to use and ensuring high-quality audio without the need for extensive setup and equipment.
- Growing Interest: With over 21,000 people on the waiting list, Nomono is poised for significant growth, highlighting the demand for their innovative audio solutions in the podcasting industry.
- Future Vision: Jonas envisions Nomono’s AI technology touching any spoken audio recording, expanding beyond podcasting to enhance various applications in the audio industry.
Actionable
Takeaways
Simplify User Experience:
Complex technology can be a barrier to adoption. Focus on creating solutions that are easy to use, even if the underlying technology is sophisticated. Nomono’s single-button solution for capturing spatial audio is a prime example.
Adapt and Diversify:
When faced with supply chain disruptions, consider diversifying your offerings. Nomono expanded their cloud solutions during the pandemic, ensuring they could still provide value despite hardware shortages.
Leverage Cloud Capabilities:
Utilize cloud technology to enhance product functionality and user convenience. Nomono’s integration of cloud-based enhancements and storage for audio files reduces the hassle for users and adds value to the product.
Target Professional Users First:
When introducing a high-end product, focus on professional users who have the budget and the need for advanced features. Nomono targets media agencies and professional podcasters who appreciate the quality and ease of use of their products.
Use Metadata for Enhanced Searchability:
Enhance your content’s discoverability by incorporating metadata. Nomono’s use of metadata in audio files improves the searchability and organization of podcasts, making it easier for listeners to find relevant content.
Recommended Founder
Interviews
Andy Mowat
CEO and Co-Founder of Gated
Andy Mowat, CEO and Co-Founder of Gated: Over $3 Million Raised to Build Noise Cancelling Headphones for Email
Helen Chong
Head of Growth of Puzzle
Helen Chong, Head of Growth at Puzzle: Collaborating with Founders – Insights for Effective Marketing Alignment
Sam Mallikarjunan
Co-Founder & CEO of OneScreen
Sam Mallikarjunan, Co-Founder & CEO of OneScreen: $10 Million Raised to Power the Future of Offline Advertising
Sangram Vajre
Co Founder and CEO of GTM Partners
Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
Alex Reynolds
Alex Reynolds, CEO & Co-Founder of Vendelux: $20 Million Raised to Build the Future of Event Intelligence
Tyler Strand
Co-Founder and CTO of Air
Tyler Strand, Co-Founder and CTO at Air: $38 Million raised to Build the Creative Operations Category
Omed Habib
VP of Sapient AI
Omed Habib, VP of Marketing at Sapient AI: A Technical Founder’s Guide to B2B SaaS Marketing
Doug Winter
CEO and Co-Founder of Seismic
Doug Winter: The GTM Story of Seismic ($3 Billion Valuation)
Parry Bedi
Co-Founder and CEO of Tingono
Parry Bedi, CEO of Tingono: $7 Million Raised to Help Companies Boost Net Revenue Retention
Sam Fonoimoana
Founder & CEO of Datajoin
Sam Fonoimoana, Founder & CEO of Datajoin: $3.5 Million Raised to Help Brands Leverage Customer Behavioral Insights
Adrien Menard
CEO and Co-Founder of Botify
Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO
Creating the Go to Market Category with ZoomInfo’s Bryan Law
CMO of ZoomInfo
Creating the Go to Market Category with ZoomInfo’s Bryan Law
Jonathan Legge
Co-Founder and CEO of &Open
Jonathan Legge, Co-Founder and CEO at &Open: Over $35 Million Raised to Create the Future of Corporate Gifting
Ori Entis
CEO and Co-Founder of Staircase AI
Ori Entis, CEO and Co-Founder of Staircase AI: $5 Million Raised to Power the Future of Customer Revenue Growth
Ariana Faustini
Head of Golioth
Ariana Faustini, Head of Global Marketing at Golioth: Embracing Authenticity in Developer Marketing
Cory Schmidt
Head of Marketing of Heyflow
Mastering Organic Growth: Insights from Heyflow’s Head of Marketing
Marc Bernstein
CEO and Founder of Balto
Marc Bernstein, CEO and Founder of Balto: $52 Million Raised to Power the Future of Contact Centers
Tom Lee
Co-Founder of LOVO AI
Tom Lee, Co-Founder of LOVO AI: $7 Million Raised to Build the Future of AI Voiceovers
Leena Joshi
CEO of CloseFactor
Leena Joshi, CEO of CloseFactor: $15+ Million Raised to Automate Repetitive Sales Processes
Dan Malgran
VP of Marketing of Steno
Dan Malgran, VP of Marketing at Steno: Elevating Legal Tech with Revenue-Driven Marketing Strategies
John Jahnke
CEO and Co-Founder of Tackle.io
John Jahnke, CEO and Co-Founder of Tackle.io: $148 Million Raised to Build the Future of Cloud Go-to-Market
Tine Karlsen
Co-Founder & CEO of Vev
Tine Karlsen, CEO and Co-Founder of Vev: $7 Million Raised to Power the Future of No-Code Visual Design
Creating the Marketing Automation Category with Mark Organ
CEO of Eloqua
Creating the Marketing Automation Category with Mark Organ
Rajat Mishra
Founder & CEO of Prezent
Rajat Mishra, Founder & CEO at Prezent: Over $24 Million Raised to Build the Presentation Productivity Platform Category
Chris Golec
CEO and Co-Founder of Channel99
Chris Golec, CEO and Co-Founder of Channel99: $5 Million Raised to Power the Future of B2B Marketing
Rob Sadow
CEO & Co-Founder of Scoop
Rob Sadow, CEO & Co-Founder of Scoop: $8 Million Raised to Build the Future of Hybrid Team Coordination
CEO and Co-Founder of Sendoso
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
Robert Thelen
CEO & Founder of Rownd
Robert Thelen, CEO & Founder of Rownd: $3.3 Million Raised to Build the Future of App Onboarding
Thomas Millay
CEO of DemandJump
Thomas Millay, CEO at DemandJump: Over $25 Million Raised to Power the Future of Content Strategy
Jared Siegal
CEO and Founder of Aditude
Jared Siegal, CEO and Founder of Aditude: $15 Million Raised to Build the Future of Publisher Monetization
Daniel Erickson
Founder and CEO of Viable
Daniel Erickson, CEO of Viable: $9 Million Raised to Build the Future of Customer Feedback Analysis
Pierce Ujjainwalla
CEO of Knak
Pierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page Creation
John Kim
CEO & Co-Founder of Sendbird
John Kim: The GTM Story of Sendbird ($1+ Billion Valuation)
John Golinvaux
CEO & Founder of Fulcrum
John Golinvaux, CEO & Founder of Fulcrum: $6 Million Raised to Power the Future of Conversion Optimization
Taylor Lint
CEO and Founder of Swantide
Taylor Lint, CEO and Founder of Swantide: $7 Million Raised to Revolutionize How Companies Design and Build Their GTM Infrastructure
Lars Grønnegaard Hansen
CEO and Co-Founder of Dreamdata
Lars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue Attribution
Stephen Karaolis
Marketing Director of Cleary
Stephen Karaolis, Marketing Director at Cleary: Mastering Speed to Market – The Key to Dynamic Content Strategy
Chris Strahl
CEO of Knapsack
Chris Strahl, CEO of Knapsack: $7 Million Raised to Build the Future of Design Systems
Spencer Dusebout
CEO & Founder of Aidium
Spencer Dusebout, CEO & Founder of Aidium: $19 Million Raised to Build the Future of Mortgage CRM
Patrick Woods
CEO and Co-Founder of Orbit
Patrick Woods, CEO and Co-Founder of Orbit: Over $22 Million Raised to Power the Future of Communities
Ashish Nagar
Founder & CEO of Level AI
Ashish Nagar, CEO of Level AI: $35 Million Raised to Power Contact Centers of the Future
Michael Bamberger
CEO and Founder of Tetra Insights
Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research
Zack Rosenberg
CEO and Founder of Qortex
Zack Rosenberg, CEO & Founder of Qortex: $11 Million Raised to Build the Future of Video Analytics
Ishveen Jolly
CEO and Co-Founder of OpenSponsorship
Ishveen Jolly, CEO and Co-Founder of OpenSponsorship: Over $5 Million Raised to Build the Future of Sports Influencer Marketing
Hikari Senju
CEO and Founder of Omneky
Hikari Senju, CEO and Founder of Omneky: $10 Million Raised to Empower Brands With AI-Powered Ads To Maximize Performance
Luke Hansen
CEO and Founder of CompanyCam
Luke Hansen, CEO and Founder of CompanyCam: $38 Million Raised to Build the Future of Visual Communication for Contractors
Andrew Forman
Founder of Givz
Andrew Forman, CEO of Givz: $3 Million Raised to Make Donating, Not Discounts, eCommerce Brands Ultimate Growth Lever