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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jonas Rinde, CEO & Co-Founder of Nomono, a podcast technology company that has raised $15 Million in funding.
Here are the most Interesting Points from the Conversation:
Complex technology can be a barrier to adoption. Focus on creating solutions that are easy to use, even if the underlying technology is sophisticated. Nomono’s single-button solution for capturing spatial audio is a prime example.
When faced with supply chain disruptions, consider diversifying your offerings. Nomono expanded their cloud solutions during the pandemic, ensuring they could still provide value despite hardware shortages.
Utilize cloud technology to enhance product functionality and user convenience. Nomono’s integration of cloud-based enhancements and storage for audio files reduces the hassle for users and adds value to the product.
When introducing a high-end product, focus on professional users who have the budget and the need for advanced features. Nomono targets media agencies and professional podcasters who appreciate the quality and ease of use of their products.
Enhance your content’s discoverability by incorporating metadata. Nomono’s use of metadata in audio files improves the searchability and organization of podcasts, making it easier for listeners to find relevant content.
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