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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jonas Overgaard, CEO & Founder of Anyday, a payment startup that has raised more than €4 Million in funding.

Here are the most interesting points from our conversation:

  • Anyday’s Unique BNPL Model: Anyday allows consumers to split payments into four equal installments, withdrawn at the end of the month when salaries are typically received.
  • Ethical Installment Plans: The company’s commitment to ethical lending includes rigorous credit checks and only approving about 50% of applications to avoid lending to those who can’t repay.
  • Merchant-Centric Approach: Merchants pay a premium transaction fee, ensuring the service remains free for consumers while increasing average order value and conversion rates for businesses.
  • Traction and Growth: Since launching in 2020, Anyday has onboarded around 2000 merchants in Denmark, with 500 retail stores offering in-store payment options, and 30,000 active shoppers.
  • Future Expansion: Anyday aims to expand beyond Denmark to other Nordic countries and eventually across Europe, with potential future interest in the UK and US markets.
  • Regulatory Compliance: Anyday proactively complies with upcoming regulations in Europe and the US, focusing on responsible lending practices.

 

Actionable
Takeaways

Optimize Payment Timing for Consumers:

Aligning payment withdrawals with consumers' pay schedules can reduce default rates and improve customer satisfaction.

Rigorous Credit Checks for Ethical Lending:

Conduct thorough credit checks and approve fewer applications to ensure lending only to those who can repay, building trust and reducing risk.

Merchant-Funded Consumer Benefits:

Charge merchants a premium fee to keep services free for consumers, which can enhance merchant relationships and boost sales.

Focus on Clear Value Propositions:

Highlight unique selling points, such as ethical lending practices and high credit limits, to differentiate from competitors.

Adapt to Regulatory Changes:

Stay ahead of regulatory developments to ensure compliance and position your company as a responsible leader in the industry.

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