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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jeremy Pease, CEO of Hivelocity, a hybrid cloud MSP that’s raised over $200 Million in funding.
Here are the most interesting points from our conversation:
- Technological Evolution: Jeremy discusses the evolution from basic hardware setups to advanced, highly automated bare metal solutions, and the increasing influence of AI on data center design.
- Company Overview: Hivelocity offers a comprehensive suite of services, including bare metal solutions, private cloud, VPS hosting, and retail colocation, aimed at supporting hybrid cloud journeys.
- Acquisition Strategy: The company has grown through strategic acquisitions, integrating seven companies over the past three years, and emphasizes the importance of quick integration and synergy realization.
- Integration Success: Effective integration of acquisitions, including the rapid merging of ticketing, billing, and communication systems, has been key to Hivelocity’s successful growth.
- Market Focus: Hivelocity targets mid-market customers, providing both high-touch customer service and advanced automation, a space often overlooked by competitors focusing on enterprise or hyperscale markets.
- Brand Transition: The company is transitioning to the Hivelocity brand to better reflect its comprehensive hybrid cloud services, aiming for a unified and streamlined customer experience.
Actionable
Takeaways
Quick Integration Post-Acquisition:
Ensure rapid integration of systems and processes post-acquisition to maximize synergy and minimize disruption for both customers and employees.
Dual Focus on Automation and Service:
Offer both advanced automation and high-touch customer service to cater to diverse customer needs and differentiate in a competitive market.
Strategic Market Targeting:
Identify and focus on underserved market segments where your company can provide unique value, rather than following the trend of chasing enterprise clients.
Build Strong Inbound Marketing:
Develop a robust inbound marketing strategy to attract a steady flow of new customers, leveraging SEO, content marketing, and community engagement.
Leverage Private Equity Support:
Utilize the financial and strategic support from private equity partners to drive growth, manage acquisitions, and navigate complex financial landscapes.
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