Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Lavender, CEO & Co-Founder of Electives, a corporate learning platform that has raised over $10 Million in funding.

Here are the most interesting points from our conversation:

• Electives' Unique Approach: Electives offers interactive, live classes led by a diverse range of instructors, including FBI agents, athletes, professors, and authors, rather than traditional corporate trainers.
• Engagement and Interactivity: Addressing the lack of engagement in corporate training, Electives emphasizes live, interactive sessions that allow employees to connect with peers and instructors.
• Customer Profile and Traction: Initially targeting mid-sized tech companies, Electives now serves a wide range of enterprises, celebrating milestones such as 100 companies hosting classes and over $1 million paid to teachers.
• Teacher Recruitment and Referrals: The platform sources instructors from varied backgrounds, often through referrals from existing teachers, ensuring a wide array of unique and engaging content.
• Market Disruption and New Category: Inspired by the book "Play Bigger," Electives aims to create a new category in corporate learning, moving beyond traditional training models to offer comprehensive human development.
• Future Vision: Electives aims to be a staple in every company, providing diverse learning experiences that enhance personal and professional growth, while continuing to refine their category definition.