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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
In today’s episode of Behind the Category, we speak with Godard Abel, Co-Founder and CEO of G2, the world’s largest and most trusted software marketplace tracking over 2100 software categories.
Topics Discussed:
- The founding story of G2
- The problems with traditional analyst firms
- How G2 has built a foundation on trust
- How categories are created at G2
- How G2 is leveraging AI and what’s coming next
- Godards number one piece of advice for B2B founders looking to create a market category
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