Listen Here

| |
Subscribe

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Honey Mittal, Co-Founder and CEO of Locify AI, a design-to-code conversion platform that has raised $3 million.

Here are the most interesting points from our conversation:

  • Honey’s Journey: Honey shares his path from being a Chief Product Officer at three different startups in Singapore to founding Locify AI, driven by the challenges and inefficiencies in converting designs to functional code .
  • The Motivation Behind Locify AI: The struggle to retain engineering talent and the realization that many startups fail to materialize their ideas due to engineering constraints led Honey and his co-founder to identify a significant opportunity in automating the design-to-code process .
  • Learning from CEOs: Honey discusses the invaluable lessons learned from working closely with three startup CEOs, emphasizing building a great culture, ruthless execution, storytelling, and the importance of remembering the ‘why’ behind building a startup .
  • The Importance of Product and Market Fit: Honey underscores the crucial aspect of solving a real problem that connects directly with the target audience — a lesson that became evident through Locify AI’s rapid user growth across 190 countries during its free beta phase .
  • Product Hunt Launch Success: Locify AI’s strategic approach to launching on Product Hunt, which was primarily aimed at gathering user feedback, led to unexpected virality and substantial user acquisition, demonstrating the power of solving a relatable problem .
  • Adaptability and Integration: By ensuring Locify AI’s tool is adaptable and integrates seamlessly with existing design and development tools like Figma, Honey and his team catered directly to the preferences of designers and developers, facilitating easier adoption of their platform .
  • Future Vision for Locify AI: Looking ahead, Honey shares the ambition to expand Locify AI beyond design-to-code conversion, aiming to facilitate the entire process from idea to launch, thereby streamlining product development and iteration for startups and developers alike .

Actionable
Takeaways

Focus on Solving Real Problems:

Honey's journey with Locify AI highlights the importance of addressing genuine pain points within your target audience. For tech founders, identifying and articulating a problem that resonates with your users can significantly drive adoption and growth.

Build Around User Preferences:

The decision to make Locify AI compatible with popular design tools like Figma demonstrates the power of adaptability. When developing your product, consider how it can seamlessly integrate into your users' existing workflows, reducing barriers to adoption.

Leverage Community Feedback:

Honey emphasized the role of community input in refining Locify AI. For B2B tech founders, engaging with your user base and incorporating their feedback can lead to a product that truly meets market needs, fostering a loyal user community.

Strategic Product Launches:

The successful Product Hunt launch of Locify AI underscores the effectiveness of targeting platforms where your potential users are active. Tailor your launch strategy to reach these communities directly, ensuring your product resonates and gathers momentum.

Prepare for Scaling Challenges:

Reflecting on the lessons from "The Hard Thing About Hard Things," Honey mentions the difficulty of scaling a company and the potential need to evolve your team. Founders should be mindful of these challenges, focusing on training and adapting the team for growth stages, maintaining an empathetic and transparent leadership approach.

Recommended Founder
Interviews

Liam Randall

CEO and Founder of Cosmonic

Liam Randall, CEO and Founder of Cosmonic: $8.5 Million Raised to Power the Future of WebAssembly

Listen now

Benjamin Wilms

CEO and Co-Founder of Steadybit

Benjamin Wilms, CEO and Co-Founder of Steadybit: $7.8 Million Raised to Build the Future of Chaos Engineering

Listen now

Paul Kim

CEO of Notifi

Paul Kim, CEO of Notifi: $12 Million raised to Build the Future of Web3 Communication Infrastructure

Listen now

Ori Keren

CEO and Co-Founder of LinearB

Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management

Listen now

Tom Tovar

CEO and Co-Founder of AppDome

Tom Tovar, CEO and Co-Founder of AppDome: Over $26 Million Raised to Build the Future of Mobile App Security

Listen now

Marcin Wyszynski

Co-Founder and CPO of Spacelift

Marcin Wyszynski, Co-Founder and CPO of Spacelift: Over $22 Million Raised to Build the Future of IaC Management

Listen now

Will Wilson

Co-Founder of Antithesis

Will Wilson, Co-Founder of Antithesis: $47 Million Raised to Build the Future of Autonomous Testing

Listen now

Harpreet Singh

Co-Founder and CEO of Launchable

Harpreet Singh, Co-Founder and CEO of Launchable: Over $12 Million Raised to Build the Future of Software Testing

Listen now

Romaric Philogene

CEO of Qovery

Romaric Philogene, CEO of Qovery: $4 Million Raised to Help You Deploy Your Apps on AWS in Seconds

Listen now

Hersh Tapadia

Co-Founder & CEO of Allstacks

Hersh Tapadia, CEO of Allstacks: $16 Million Raised to Build the Value Stream Intelligence Category

Listen now

Casey Rosenthal

CEO of Verica

Casey Rosenthal, CEO of Verica: $17 Million Raised to Build the Future of Chaos Engineering

Listen now

Gary Hoberman

CEO & Founder of Unqork

Gary Hoberman, CEO & Founder of Unqork: Over $400 Million Raised to Pioneer the Codeless as a Service (CaaS) Category

Listen now

Paul Stovell

CEO and Founder of Octopus Deploy

Paul Stovell, CEO and Founder of Octopus Deploy: Over $170 Million Raised to Build the Future of Deployment Automation

Listen now

Lukas Gentele

Co-Founder & CEO of Loft Labs

Lukas Gentele, CEO of Loft Labs: $5 Million Raised to Build the Virtual Kubernetes Category

Listen now

Tommy Dang

Co-Founder & CEO of Mage

Tommy Dang, CEO of Mage: $6.3 Million Raised to Build a Modern Replacement For Airflow

Listen now

Yana Welinder

CEO and Founder of Kraftful

Yana Welinder, CEO and Founder of Kraftful: Over $3 Million Raised to Help Product Builders Create Better Products and Communities

Listen now

Holly Tate

CMO of Leadr

Holly Tate, CMO of Leadr: Building the Future of People Development Platforms

Listen now

Kevin McNamara

CEO & Founder of Parallel Domain

Kevin McNamara, CEO & Founder of Parallel Domain: $44 Million Raised to Power the Future of Autonomy

Listen now

Yadhu Gopalan

CEO and Founder of Esper

Yadhu Gopalan, CEO and Founder of Esper: $100 Million Raised to Build the Future of Android Device Management

Listen now

Michael Corr

Founder and CEO of Duro Labs

Michael Corr, CEO of Duro Labs: $4 Million Raised to Power the Future of Hardware Engineering

Listen now

Ramiro Berrelleza

Founder and CEO of Okteto

Ramiro Berrelleza, CEO of Okteto: $18 Million Raised to Build the Future of Cloud Development

Listen now

Tom Hacohen

CEO and Founder of Svix

Tom Hacohen, CEO and Founder of Svix: $10.5 Million Raised to Power the Future of Webhooks

Listen now

Johnny Dallas

CEO and Co-Founder of Zeet.co

Johnny Dallas, CEO & Co-Founder of Zeet.co: $6M Raised to Power the Future of CI/CD & Deployment

Listen now

Omri Gazitt

CEO & Co-Founder of Aserto

Omri Gazitt, CEO & Co-Founder at Aserto: $5 Million Raised to Build the Future of Authorization

Listen now

Alan Shreve

CEO and Founder of Ngrok

Alan Shreve, CEO and Founder of Ngrok: $50 Million Raised to Help Devs Deploy SItes, Services, and Apps

Listen now

James Hawkins

CEO of PostHog

James Hawkins, CEO of PostHog: $21 Million Raised to Build the Future of Product Analytics

Listen now

Mike Long

CEO and Founder of Kosli

Mike Long, CEO and Founder of Kosli: $3.5 Million Raised to Deliver Secure Software Changes at Scale and Deploy to Production with Speed

Listen now

David Siegel

David Siegel of Glide

David Siegel, CEO of Glide: Over $20 Million Raised to Power the Future of No-Code Application Development

Listen now

Jacob Moshenko

CEO & Co-Founder of Authzed

Jacob Moshenko, CEO & Co-Founder of Authzed: $15.9 Million Raised to Build the Future of Authorization Infrastructure

Listen now

Ben Kliger

CEO and Co-Founder of Zenity

Ben Kliger, CEO and Co-Founder of Zenity: $21.5 Million Raised to Build the Future of Security and Governance for AI, Low-Code, and No-Code Development

Listen now

Prakash Chandran

Co-Founder and CEO of Xano

Prakash Chandran, Co-Founder and CEO of Xano: $5.4 Million Raised to Build the Next Generation of No-Code Backend Development

Listen now

Mike Malone

CEO and Founder of Smallstep

Mike Malone, CEO and Founder of Smallstep: $26 Million Raised to Build the Future of Certificate Lifecycle Management For DevOps

Listen now

Lasse Andresen

CEO and Founder of IndyKite

Lasse Andresen, CEO and Founder of IndyKite: $10 Million Raised to Empower Teams to Move Beyond Legacy Identity and Access Management

Listen now

Gil Feig

CTO of Merge

Gil Feig, CTO of Merge: $75 Million Raised to Help B2B Companies Build Customer-Facing Integrations via It’s Unified API Platform

Listen now

Costa Tsaousis

CEO and Founder of Netdata

Costa Tsaousis, CEO and Founder of Netdata: Over $30 Million Raised to Power the Future of Infrastructure Monitoring

Listen now

Martin Mao

CEO of Chronosphere

Martin Mao, CEO of Chronosphere: $250 Million Raised to Build the Future of Observability

Listen now

Ravi Parikh

CEO and Co-Founder of Airplane

Ravi Parikh, CEO and Co-Founder of Airplane: Over $40 Million Raised to Build Better Developer Infrastructure For Internal Tooling

Listen now

Dylan Etkin

CEO and Co-Founder of Sleuth

Dylan Etkin, CEO and Co-Founder of Sleuth: $25 Million Raised to Make Engineering Teams More Efficient

Listen now

Pascal Weinberger

CEO of Bardeen

Pascal Weinberger, CEO of Bardeen: $18 Million Raised to Build the Future of No-Code Automation

Listen now

Joshua Aaron

CEO of Aiden

Joshua Aaron, CEO Aiden, $3 Million Raised to Build the Future of Software Packaging and Deployment

Listen now

Suresh Mathew

Founder and CEO of Sedai

Suresh Mathew, Founder and CEO of Sedai: $18 Million Raised to Automate Cloud Management for Critical Decisions

Listen now

Vinay Jain

Founder of MadMen AI

Vinay Jain, Founder of MadMen AI: $4.5 Million Raised to Build the Future of AI-Powered Marketing Platforms

Listen now

Matthew O’Riordan

CEO of Ably Realtime

Matthew O’Riordan, CEO of Ably Realtime: Over $82 Million Raised to Build the Future of Realtime Experience Infrastructure

Listen now

DeVaris Brown

CEO and Co-Founder of Meroxa

DeVaris Brown, CEO and Co-Founder of Meroxa: Over $19 Million Raised to Empower Engineering Teams with Better Stream Processing

Listen now

Zach Lloyd

CEO and Founder of Warp

Zach Lloyd, CEO and Founder of Warp: $70 Million Raised to Build a Better Terminal

Listen now

Yingjun Wu

CEO and Co-Founder of RisingWave

Yingjun Wu, CEO and Co-Founder of RisingWave Labs: $40 Million Raised to Make Stream Processing Simple, Affordable, and Accessible

Listen now

Stoyan Zulyamsky

Co-Founder of Costimize

Stoyan Zulyamsky, Co-Founder of Costimize: $5 Million Raised to Revolutionize Cloud Finance Management

Listen now

Derric Gilling

Co-founder & CEO of Moesif

Derric Gilling, CEO of Moesif: $15 Million Raised to Build the Future of API Analytics

Listen now

Anish Dhar

Co-Founders of Cortex

Anish Dhar and Ganesh Datta, Co-Founders of Cortex: Over $52 Million Raised to Improve Developer Productivity

Listen now

Tim Kraska

Co-Founder of Einblick

Tim Kraska, Co-Founder of Einblick: $6M Raised to Build the Visual Data Computing Category

Listen now

Ron Efroni

CEO and Co-Founder of Flox

Ron Efroni, CEO & Co-Founder of Flox: $28 Million Raised to Empower Developers with Reproducible Environments That Span the Enterprise SDLC

Listen now

Tomas Reimers

Co-Founder of Graphite

Tomas Reimers, Co-Founder of Graphite: $22.5 Million Raised to Build the Future of Code Reviews

Listen now

Matt Butcher

CEO of Fermyon

Matt Butcher, CEO of Fermyon: $26 Million Raised to Power the Future of WebAssembly

Listen now

Evan Kaplan

CEO of InfluxData

Evan Kaplan, CEO of InfluxData: Over $170 Million Raised to Build the Leading Time Series Provider

Listen now

Chetan Venkatesh

CEO of Macrometa

Chetan Venkatesh, CEO of Macrometa: $38 Million raised to Build the Hyper Distributed Cloud for the Next Generation of Applications

Listen now

Andrew Wolfe

Co-Founder and Co-CEO of Bloomfilter

Andrew Wolfe, Co-Founder and Co-CEO of Bloomfilter: $7 Million Raised to Power the Future of Process Mining

Listen now

John Li

CEO and Co-Founder of Vimcal

John Li, CEO & Co-Founder of Vimcal: $7 Million Raised to Build the Future of Calendar Productivity

Listen now

Egil Østhus

CEO and Co-founder of Unleash

Egil Østhus, CEO of Unleash: $16.5 Million Raised to Build the Future of Feature Management

Listen now

Sophie Novati

CEO and Founder of Formation

Sophie Novati, CEO and Founder of Formation: $9 Million Raised to Build a Virtual Fellowship Program for Software Engineers

Listen now

Eden Full Goh

Founder & CEO of Mobot

Eden Full Goh, Founder & CEO of Mobot: Over $17 Million Raised to Power the Future of Mobile App Testing

Listen now

Paolo Fragomeni

CEO of Socket Supply

Paolo Fragomeni, CEO of Socket Supply: $3.5 Million Raised to Build the Future of P2P Computing

Listen now

James Evans

Co-Founder and CEO of CommandBar

James Evans, Co-Founder and CEO of CommandBar: $24 Million Raised to Build the Leading AI-Powered User Assistance Platform

Listen now

Robert Whiteley

CEO of Coder

Robert Whiteley, CEO of Coder: $85 Million Raised to Power the Future of Developer Productivity

Listen now