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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Unicorn Builders! Today, our unicorn builder is Hari Ravichandran, CEO and founder of Aura, a digital security company that’s raised over $500 million in funding. Aura stands out in the tech landscape for its innovative approach to digital security, aiming to provide comprehensive protection for individuals and families in an increasingly connected world.
Key topics discussed:
When Hari observed the early internet boom, he recognized it as a once-in-a-lifetime opportunity and took decisive action by dropping out of Stanford. This highlights the value of acting with conviction when faced with pivotal industry changes or innovations.
Aura's evolution from focusing solely on identity theft protection to encompassing broader digital security needs demonstrates the importance of listening to customer feedback and adapting your product accordingly. Founders should remain flexible and open to refining their offerings to better meet market demands.
Hari’s recount of navigating through economic downturns and the dotcom bubble burst provides a vital lesson in resilience. Founders should focus on creating a sustainable business model and a team that can adapt and survive through challenging times.
Hari’s focus on solving real-world problems, like digital security for families, serves as a reminder that successful products address clear customer pain points. Founders should ensure their products or services offer tangible solutions to pressing issues faced by their target audience.
Hari’s emphasis on storytelling, both as a founder and through partnerships, highlights its importance in marketing and brand-building. Founders should craft compelling narratives around their products that resonate with their target audience, making complex solutions relatable and understandable.
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President of Remote
Marcelo Lebre: the Story of Remote ($3 Billion+ Valuation)
CEO & Co-Founder of BigID
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CEO and Co-founder of Newfront
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Co-Founder of Paddle
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Co-Founder of SumUp
Marc-Alexander Christ: the Story of SumUp ($8.5 Billion Valuation)
Founder and CEO of SmartRecruiters
Jerome Ternynck: the Story of SmartRecruiter ($1.5 Billion Valuation)
CEO and Co-Founder of PointClickCare
Dave Wessinger: the Story of PointClickCare ($5 Billion Valuation)
Co-Founder & CEO of Omada Health
Sean Duffy: the Story of Omada Health ($1+ Billion Valuation)
Co-Founder & Chief Sustainability Officer of RELEX Solutions
Johanna Småros: the Story of RELEX Solutions ($5.7 Billion Valuation)
CEO & Co-Founder of Sendbird
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CEO of 6sense
Jason Zintak: The GTM Story of 6sense ($5.2 Billion Valuation)
CEO & Co-Founder of Swiftly
Henry Kim: The GTM Story of Swiftly ($1B+ Valuation)
CEO & Founder of Unqork
Gary Hoberman: the GTM Story of Unqork ($2B+ Valuation)
CEO of Timescale
Ajay Kulkarni: the Story of Timescale ($1+ Billion Valuation)
Team Member of Beta Technologies
Kyle Clark: the Story of Beta ($1.2 Billion Valuation)
Co-Founder, CFO & COO of Synthesia
Steffen Tjerrild: The Story of Synthesia ($1 Billion Valuation)
Co-Founder & CEO of Flexe
Karl Siebrecht: the Story of Flexe (1+ Billion Valuation)
CEO & Co-Founder of Stord
Sean Henry: How Stord Built a Commerce Enablement Platform ($1B+ Valuation) That Rivals Amazon’s Logistics Network
CEO of Chronosphere
Martin Mao: The Story of Chronosphere ($1.6 Billion Valuation))
CEO and Co-Founder of Komodo Health
Arif Nathoo: the Story of Komodo Health ($3 Billion Valuation)
CEO & Co-Founder of Alation
Satyen Sangani: The GTM Story of Alation ($1.7 Billion Valuation)
Co-Founder & CEO of Monte Carlo
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CEO and Founder of Paper
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CEO and Co-Founder of Seismic
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CEO of Beyond Identity
Tom “TJ” Jermoluk: The GTM Storyteller of Beyond Identity ($1.1 Billion Valuation)
Chairman and Co-Founder of Carbon
Joseph DeSimone: the Story of Carbon ($2.5 Billion Valuation)
CTO and Co-Founder of Copado
Federico Larsen: the Story of Copado ($1.2 Billion Valuation)
CEO and Founder of Guideline
Kevin Busque: the Story of Guideline ($1.1B+ Valuation)
CEO and Co-Founder of Starburst
Justin Borgman: the Story of Starburst ($3+ Billion Valuation)
CEO & Co-Founder of Andela
Jeremy Johnson: the Story of Andela ($1.5 Billion Valuation)
CEO & Co-founder of Bloomreach
Raj De Datta: the GTM Story of Bloomreach ($2.2 Billion Valuation)
CEO & Co-Founder of AppsFlyer
Oren Kaniel: The GTM Story of AppsFlyer ($2 Billion Valuation)
CEO of StoreDot
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CEO & Co-founder of Workrise
Michael Witte: Workrise: the GTM Story of Workrise ($3 Billion Valuation)
Co-Founder & CEO of Airbyte
Michel Tricot: the Story of Airbyte ($1.5 Billion Valuation)
CEO of Lightspeed
Jean Paul Chauvet: the Story of Lightspeed ($2+ Billion Valuation)
Founder and CEO of Typeface
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Co-Founder and Co-CEO of Brex
Henrique Dubugras: the Story of Brex ($12 Billion+ Valuation)
Co-Founder of VAST Data
Jeff Denworth: The Story of VAST Data ($9.1 Billion Valuation)