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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Gary Lewis, CEO & Co-Founder of Resourcify, a digital waste management platform that has raised over €15 Million in funding.

Here are the most Interesting Points from the Conversation:

  • The Circular Economy’s Impact: Gary emphasizes the role of circularity in achieving net-zero CO2 targets by 2050, stating that up to 50% of these targets will come from recycling and waste management.
  • Tackling Waste Management Complexity: Resourcify aims to simplify the waste management process for large enterprises, making recycling more manageable and turning it into a potential revenue stream.
  • Early Stage Funding Dynamics: Gary shares insights on the European venture capital landscape, noting its maturity and the ample opportunities for climate tech investments.
  • Adoption and Growth: Resourcify has €150 million worth of waste under management, with plans to double this number in the next 12 to 18 months, making it the fastest-growing recycling platform in Europe.
  • Navigating Market Resistance: Despite resistance from established waste management players, Resourcify focuses on adding value and fostering innovation to disrupt the industry.
  • Future Vision: Gary envisions Resourcify becoming the “reverse Amazon” for waste management, providing a holistic solution for companies to manage and recycle their waste efficiently.

 

Actionable
Takeaways

Leverage Circular Economy for Revenue:

Businesses can turn waste management from a cost center into a revenue stream by effectively managing and selling their waste. This approach can also contribute to sustainability goals.

Focus on Execution and Value Creation:

To disrupt an established industry, focus on adding real value and executing efficiently. Resourcify's success lies in its ability to simplify complex processes and deliver tangible benefits to clients.

Optimize for Strategic Partnerships:

Partnering with forward-thinking investors and stakeholders can significantly enhance your company's growth trajectory. Resourcify's relationships with innovative investors have been crucial in their expansion.

Early Stage Fundraising:

In a maturing VC ecosystem, especially for niche areas like climate tech, securing early-stage funding can be more accessible. However, ensure that the investors align with your long-term vision and add strategic value.

Empower Internal Teams:

By automating routine processes, companies can free up their sustainability managers to focus on strategic initiatives, leading to higher recycling rates and additional revenue opportunities.

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