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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Dipanwita Das, CEO and Co-founder of Sorcero, an AI platform for medical affairs teams that has raised over $20 million in funding.
- Background in Public Health and Data: Dipanwita’s experience in building digital scientific platforms for public health shaped her approach to handling complex data challenges in medical affairs.
- Challenges in Life Sciences: She identifies three primary challenges: data proliferation, the repetitive nature of solutions in medical campaigns, and the lack of scalable software-driven workflows.
- Sorcero’s Origin: Inspired by advancements in transfer learning models in 2018, Sorcero was founded to address the inefficiencies Dipanwita witnessed in medical affairs, aiming to streamline the dissemination and utilization of medical data.
- Impact on Medical Affairs: Sorcero aims to improve how medical affairs teams access and utilize vast amounts of data to support the adoption of new treatments, enhancing patient care and treatment accessibility.
- Vision for the Future: Dipanwita envisions Sorcero becoming the command center for life sciences product commercialization, fundamentally changing how new treatments are brought to market and adopted.
Actionable
Takeaways
Leverage Industry Experience:
Utilize deep domain expertise to identify and solve niche problems within an industry, as seen with Sorcero’s targeted solution for medical affairs.
Address Comprehensive Data Challenges:
Focus on solving data unification and accessibility issues that are critical in fields like medical affairs to streamline operations and decision-making processes.
Incorporate Advanced Technologies:
Implement cutting-edge technologies like AI and machine learning to enhance product offerings, ensuring they are not only innovative but also directly address customer pain points.
Measure Impact Rigorously:
Develop metrics that clearly demonstrate the ROI of your solution, focusing on speed, cost-efficiency, and quality of outcomes to resonate with stakeholders.
Build Strategic Partnerships:
Align with industry experts and integrate into existing workflows to enhance credibility and facilitate smoother adoption of new technologies.
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