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From PayPal to Healthcare: How Trek Health is Building the Payment Rails for Independent Mental Health Providers

$4 trillion flows through the US healthcare system annually, with a staggering $1 trillion spent purely on administrative costs. Behind these numbers lies a story of technological stagnation – a 40-year-old infrastructure struggling to keep pace with modern healthcare delivery.

For Trek Health’s founder Dilpreet, the path to tackling this challenge began with a personal insight. Through his fiancée, a mental health clinician, he witnessed firsthand the Byzantine process of establishing and running a healthcare practice. “From a technology perspective, the way that this all works is absolutely ridiculous,” Dilpreet shares in a recent episode of Category Visionaries.

The complexity runs deep. Healthcare providers spend countless hours on the phone with insurance networks, managing angry patients whose claims were rejected, and navigating a labyrinth of administrative tasks. As Dilpreet explains, “The way that all of these transactions are processed within healthcare in the United States today is based on this X twelve infrastructure that was implemented a little over 40 years ago.”

But where others see overwhelming complexity, Trek Health sees opportunity. Their approach? Start narrow and go deep. “What we’ve really found is that in healthcare, there is a ton of noise, as is the case in most industries,” says Dilpreet. “What we have attempted to do is really to obsess with the customer experience in a way that is actually specialty specific.”

This specialty-specific focus has proven crucial. By concentrating on behavioral health providers – therapists, psychiatrists, psychologists, counselors, and social workers – Trek Health can master the nuances of their specific workflows, from CPT codes to transaction flows and prior authorizations.

The market opportunity is substantial but fragmented. “There’s 780,000 mental health providers in America today, and that’s actually close to the total number of physicians,” Dilpreet notes. Unlike traditional medicine, where over 50% of physicians now work for corporations or health systems, mental health remains largely independent. These providers are “largely practicing within independent practices owned by clinicians, operated by clinicians.”

Trek Health’s go-to-market strategy reflects this reality. They target practice owners ranging from small independent providers to venture-backed startups operating across multiple states. “Our client is the owner of a practice, generally, that wants to clean up this process and wants to streamline as many of these workflows as they can,” Dilpreet explains.

However, the primary challenge isn’t sales – it’s implementation. “The pain point resonates very well with these folks. What is the challenge is implementation,” says Dilpreet. “Data interoperability within healthcare is quite lacking. Many of the practice management systems or EHR systems that these groups have within their stack today… don’t have APIs.”

Looking ahead, Trek Health’s vision extends beyond just streamlining payments. Drawing parallels to how PayPal enabled the first internet transactions and how Plaid connected banks to internet products, Trek Health aims to fundamentally reshape healthcare delivery through improved payment infrastructure.

Their north star? Automation. “What we want to aim to is have less than 10% of total transactions that our team is processing require any sort of human input whatsoever,” shares Dilpreet. “And that’s a reduction from 100%, which is what most provider groups are doing today.”

The ultimate goal is to foster competition in healthcare delivery. As Dilpreet explains, “If we can actually make it very easy for provider groups to be stood up and act as competition to the way that care is delivered today, that will enable NetNet A. Better experience for the end patient because patients will have more options.”

For B2B tech founders, Trek Health’s journey offers valuable lessons in tackling regulated industries: start with a focused customer segment, deeply understand their workflows, and build solutions that can scale beyond initial use cases. The goal isn’t just to add another layer of technology, but to fundamentally reshape market dynamics in ways that benefit end users.

Actionable
Takeaways

Focus on Specific Niches:

Specializing in a specific segment, like behavioral health, allows for deeper insights and tailored solutions, improving customer satisfaction and adoption rates.

Automate to Innovate:

Strive for high levels of automation in administrative processes to reduce costs and improve efficiency, freeing up resources for core business activities.

Customer-Centric Obsession:

Prioritize customer experience by deeply understanding their pain points and tailoring solutions that directly address their most pressing needs.

Integration Challenges:

Be prepared for post-sale integration challenges, especially in industries with outdated infrastructure, and develop robust solutions to manage data interoperability.

Market-Driven Growth:

Let market needs and customer feedback guide product development and expansion, ensuring that offerings remain relevant and highly valuable.

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