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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Devin Horsman, CTO and Co-Founder of Arcturus, a volumetric content platform that has raised over $22 million in funding.
Key topics discussed in this episode:
Arcturus recognized the potential of volumetric video to transform media production and consumption, and built a platform to make it feasible and scalable. Founders should look for similar opportunities to enable new technologies and experiences.
Devin emphasizes the importance of "mind meld" between technical and business teams, ensuring everyone understands the product's capabilities, constraints, and value proposition. Encourage cross-pollination and a "mini product manager" mindset in all employees.
When selling through partners like capture stages, clearly communicate your value proposition and incentivize them to promote your solution. Be prepared to adapt your go-to-market strategy based on partner feedback and evolving market dynamics.
Arcturus envisions a future where volumetric video is captured by everyday devices and delivered as interactive holograms. Founders should similarly anticipate how their technology will evolve and build the tools and infrastructure to support future use cases.
While pursuing a bold vision, stay attuned to market feedback and customer needs. Avoid the trap of building solely based on your own interests and assumptions. Continuously gather insights from customers, partners, and internal experts to guide your roadmap.