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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Derek Streat, CEO of DexCare, a health tech company that has raised $110 Million in funding.
Here are the most interesting points from our conversation:
- Mission and Background: DexCare is a data-driven intelligence company focused on improving healthcare access for patients, providers, and health systems.
- Origin and Growth: Originally developed within Providence Health System, DexCare has now spun out as an independent entity with significant backing and validation.
- Market Category Creation: DexCare is pioneering a new category of healthcare access optimization, distinct from traditional telehealth and scheduling solutions.
- Strategic Thought Leadership: Emphasis on thought leadership and relationships with leading health systems to drive market adoption.
- Challenges and Successes: Navigating the complexities of healthcare regulations and the impact of the pandemic on accelerating digital healthcare adoption.
- Future Vision: Expanding from providing access to care to also focusing on prevention and curing illness, integrating digital therapeutics and predictive healthcare models.
Actionable
Takeaways
Create New Categories:
Innovate by identifying and addressing unrecognized pains in the market. Mapping solutions to latent needs can open new avenues for value creation.
Build Thought Leadership:
Establish strong industry presence through thought leadership and strategic partnerships, especially in complex and regulated markets like healthcare.
Balance Demand and Supply:
Use technology to balance the demand from patients with the supply of healthcare providers, optimizing both patient outcomes and provider efficiency.
Embrace Multimodal Care:
Offer a seamless blend of in-person and digital healthcare services to meet diverse patient needs and preferences.
Focus on Long-term Vision:
Strive to expand beyond immediate solutions to encompass broader goals like prevention and cure, creating a comprehensive healthcare model.
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