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Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with David Wald, President and Co-Founder of Aclaimant, an active risk management platform that has raised over $30 Million in funding.
Here are the most interesting points from our conversation:
David's experience transitioning to the role of President to bring on Kathy Burns as CEO highlights the importance of leveraging external expertise for organizational growth. Founders should consider how leadership adjustments can align with their company's strategic goals and enable greater success.
The decision to change leadership roles within a company often requires managing personal ego to prioritize the company's long-term success. Founders should be open to roles that maximize their strengths and contribute to the company's growth, even if it means stepping away from the CEO title.
Aclaimant's unique founding story, involving a mix of personal relationships and serendipitous opportunities, underscores the value of authenticity in building a company's brand and culture. This authenticity can be a powerful tool in connecting with customers and employees.
As Aclaimant grew, its go-to-market strategy evolved from a narrow focus to a data-driven approach targeting a broader market. Founders should continuously evaluate and adapt their GTM strategies to remain competitive and responsive to market changes.
Aclaimant's approach to thought leadership focuses on empowering customers and educating the market, rather than self-promotion. Founders should consider developing content and initiatives that genuinely help their target audience navigate challenges and make informed decisions.