We only take on 4 clients per month. Join our October cohort. 1 spot left.
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with David Siegel, CEO of Glide, an AI-powered no-code app development platform that enables anyone to create powerful software solutions for their business. The company has raised over $20 million in funding to date.
Key topics discussed in this episode:
- David’s background growing up fascinated by computers and technology, studying computer science and philosophy, and working on open source and software development tools.
- His experience at a startup building custom mobile apps for enterprises, which was acquired by Microsoft, and his decision to start Glide with his co-founders.
- The influence of the book “The Beginning of Infinity” by David Deutsch on David’s worldview and belief in the possibility of making software development accessible to everyone.
- Glide’s mission to be the go-to brand for creating software, just as PowerPoint is for presentations or Photoshop for image editing.
- The platform’s ability to analyze a spreadsheet and generate a responsive, well-designed app that updates in real-time, with features like AI, calculations, and interactivity.
Actionable
Takeaways
Provide an Aha Moment Early:
Glide's success in attracting over 85,000 companies can be attributed to its ease of use and the ability to provide a delightful, promising experience within the first few minutes of using the product. By enabling users to quickly connect a spreadsheet and generate a functional app, Glide creates momentum and encourages further exploration.
Supplement Product-Led Growth with Sales Assistance:
While PLG can be powerful, it can also be challenging for complex B2B products like developer tools. David recommends supplementing PLG with sales assistance, reaching out to high-potential customers and offering hands-on support to help them find success and expand their usage.
Be Accessible and Hands-On with Key Customers:
To build trust and credibility with enterprise customers, David makes himself accessible, joining calls, providing support, and even attending events in person to ensure a smooth experience. This high-touch approach can be crucial in securing and growing lighthouse accounts.
Embrace Remote Work and Adapt Accordingly:
When the pandemic forced Glide to become a fully remote company, David learned the importance of fully committing to making remote work successful. This involves implementing initiatives to keep people engaged, communicating regularly, and celebrating wins, rather than being half-hearted about the transition.
Cultivate Grit and Persist Through Challenges:
As a founder, grit is the ultimate skill needed to navigate the ups and downs of building a startup. David emphasizes the importance of staying committed to your vision, making incremental progress, and inspiring your team to keep moving forward, even when the path isn't always clear or easy.
Recommended Founder
Interviews
Paul Kim
CEO of Notifi
Paul Kim, CEO of Notifi: $12 Million raised to Build the Future of Web3 Communication Infrastructure
Holly Tate
CMO of Leadr
Holly Tate, CMO of Leadr: Building the Future of People Development Platforms
Matt Butcher
CEO of Fermyon
Matt Butcher, CEO of Fermyon: $26 Million Raised to Power the Future of WebAssembly
Johnny Dallas
CEO and Co-Founder of Zeet.co
Johnny Dallas, CEO & Co-Founder of Zeet.co: $6M Raised to Power the Future of CI/CD & Deployment
Costa Tsaousis
CEO and Founder of Netdata
Costa Tsaousis, CEO and Founder of Netdata: Over $30 Million Raised to Power the Future of Infrastructure Monitoring
Sophie Novati
CEO and Founder of Formation
Sophie Novati, CEO and Founder of Formation: $9 Million Raised to Build a Virtual Fellowship Program for Software Engineers
Robert Whiteley
CEO of Coder
Robert Whiteley, CEO of Coder: $85 Million Raised to Power the Future of Developer Productivity
Anish Dhar
Co-Founders of Cortex
Anish Dhar and Ganesh Datta, Co-Founders of Cortex: Over $52 Million Raised to Improve Developer Productivity
Benjamin Wilms
CEO and Co-Founder of Steadybit
Benjamin Wilms, CEO and Co-Founder of Steadybit: $7.8 Million Raised to Build the Future of Chaos Engineering
Vinay Jain
Founder of MadMen AI
Vinay Jain, Founder of MadMen AI: $4.5 Million Raised to Build the Future of AI-Powered Marketing Platforms
Ori Keren
CEO and Co-Founder of LinearB
Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management
Casey Rosenthal
CEO of Verica
Casey Rosenthal, CEO of Verica: $17 Million Raised to Build the Future of Chaos Engineering
Romaric Philogene
CEO of Qovery
Romaric Philogene, CEO of Qovery: $4 Million Raised to Help You Deploy Your Apps on AWS in Seconds
Liam Randall
CEO and Founder of Cosmonic
Liam Randall, CEO and Founder of Cosmonic: $8.5 Million Raised to Power the Future of WebAssembly
Martin Mao
CEO of Chronosphere
Martin Mao, CEO of Chronosphere: $250 Million Raised to Build the Future of Observability
Yingjun Wu
CEO and Co-Founder of RisingWave
Yingjun Wu, CEO and Co-Founder of RisingWave Labs: $40 Million Raised to Make Stream Processing Simple, Affordable, and Accessible
Lasse Andresen
CEO and Founder of IndyKite
Lasse Andresen, CEO and Founder of IndyKite: $10 Million Raised to Empower Teams to Move Beyond Legacy Identity and Access Management
Tom Tovar
CEO and Co-Founder of AppDome
Tom Tovar, CEO and Co-Founder of AppDome: Over $26 Million Raised to Build the Future of Mobile App Security
Will Wilson
Co-Founder of Antithesis
Will Wilson, Co-Founder of Antithesis: $47 Million Raised to Build the Future of Autonomous Testing
Mike Long
CEO and Founder of Kosli
Mike Long, CEO and Founder of Kosli: $3.5 Million Raised to Deliver Secure Software Changes at Scale and Deploy to Production with Speed
Marcin Wyszynski
Co-Founder and CPO of Spacelift
Marcin Wyszynski, Co-Founder and CPO of Spacelift: Over $22 Million Raised to Build the Future of IaC Management
Paolo Fragomeni
CEO of Socket Supply
Paolo Fragomeni, CEO of Socket Supply: $3.5 Million Raised to Build the Future of P2P Computing
Gary Hoberman
CEO & Founder of Unqork
Gary Hoberman, CEO & Founder of Unqork: Over $400 Million Raised to Pioneer the Codeless as a Service (CaaS) Category
James Evans
Co-Founder and CEO of CommandBar
James Evans, Co-Founder and CEO of CommandBar: $24 Million Raised to Build the Leading AI-Powered User Assistance Platform
Paul Stovell
CEO and Founder of Octopus Deploy
Paul Stovell, CEO and Founder of Octopus Deploy: Over $170 Million Raised to Build the Future of Deployment Automation
Tom Hacohen
CEO and Founder of Svix
Tom Hacohen, CEO and Founder of Svix: $10.5 Million Raised to Power the Future of Webhooks
Evan Kaplan
CEO of InfluxData
Evan Kaplan, CEO of InfluxData: Over $170 Million Raised to Build the Leading Time Series Provider
Hersh Tapadia
Co-Founder & CEO of Allstacks
Hersh Tapadia, CEO of Allstacks: $16 Million Raised to Build the Value Stream Intelligence Category
John Li
CEO and Co-Founder of Vimcal
John Li, CEO & Co-Founder of Vimcal: $7 Million Raised to Build the Future of Calendar Productivity
Andrew Wolfe
Co-Founder and Co-CEO of Bloomfilter
Andrew Wolfe, Co-Founder and Co-CEO of Bloomfilter: $7 Million Raised to Power the Future of Process Mining
Ben Kliger
CEO and Co-Founder of Zenity
Ben Kliger, CEO and Co-Founder of Zenity: $21.5 Million Raised to Build the Future of Security and Governance for AI, Low-Code, and No-Code Development
Tommy Dang
Co-Founder & CEO of Mage
Tommy Dang, CEO of Mage: $6.3 Million Raised to Build a Modern Replacement For Airflow
Stoyan Zulyamsky
Co-Founder of Costimize
Stoyan Zulyamsky, Co-Founder of Costimize: $5 Million Raised to Revolutionize Cloud Finance Management
Harpreet Singh
Co-Founder and CEO of Launchable
Harpreet Singh, Co-Founder and CEO of Launchable: Over $12 Million Raised to Build the Future of Software Testing
Pascal Weinberger
CEO of Bardeen
Pascal Weinberger, CEO of Bardeen: $18 Million Raised to Build the Future of No-Code Automation
Lukas Gentele
Co-Founder & CEO of Loft Labs
Lukas Gentele, CEO of Loft Labs: $5 Million Raised to Build the Virtual Kubernetes Category
Matthew O’Riordan
CEO of Ably Realtime
Matthew O’Riordan, CEO of Ably Realtime: Over $82 Million Raised to Build the Future of Realtime Experience Infrastructure
Dylan Etkin
CEO and Co-Founder of Sleuth
Dylan Etkin, CEO and Co-Founder of Sleuth: $25 Million Raised to Make Engineering Teams More Efficient
James Hawkins
CEO of PostHog
James Hawkins, CEO of PostHog: $21 Million Raised to Build the Future of Product Analytics
Chetan Venkatesh
CEO of Macrometa
Chetan Venkatesh, CEO of Macrometa: $38 Million raised to Build the Hyper Distributed Cloud for the Next Generation of Applications
Prakash Chandran
Co-Founder and CEO of Xano
Prakash Chandran, Co-Founder and CEO of Xano: $5.4 Million Raised to Build the Next Generation of No-Code Backend Development
Alan Shreve
CEO and Founder of Ngrok
Alan Shreve, CEO and Founder of Ngrok: $50 Million Raised to Help Devs Deploy SItes, Services, and Apps
Joshua Aaron
CEO of Aiden
Joshua Aaron, CEO Aiden, $3 Million Raised to Build the Future of Software Packaging and Deployment
Omri Gazitt
CEO & Co-Founder of Aserto
Omri Gazitt, CEO & Co-Founder at Aserto: $5 Million Raised to Build the Future of Authorization
Suresh Mathew
Founder and CEO of Sedai
Suresh Mathew, Founder and CEO of Sedai: $18 Million Raised to Automate Cloud Management for Critical Decisions
Eden Full Goh
Founder & CEO of Mobot
Eden Full Goh, Founder & CEO of Mobot: Over $17 Million Raised to Power the Future of Mobile App Testing
Kevin McNamara
CEO & Founder of Parallel Domain
Kevin McNamara, CEO & Founder of Parallel Domain: $44 Million Raised to Power the Future of Autonomy
Yadhu Gopalan
CEO and Founder of Esper
Yadhu Gopalan, CEO and Founder of Esper: $100 Million Raised to Build the Future of Android Device Management
Ravi Parikh
CEO and Co-Founder of Airplane
Ravi Parikh, CEO and Co-Founder of Airplane: Over $40 Million Raised to Build Better Developer Infrastructure For Internal Tooling
Egil Østhus
CEO and Co-founder of Unleash
Egil Østhus, CEO of Unleash: $16.5 Million Raised to Build the Future of Feature Management
Honey Mittal
Co-Founder, CPO & CEO of Locofy.ai
Honey Mittal, CEO of Locofy.ai: $3 Million Raised to Build the Future of Frontend Development
Jacob Moshenko
CEO & Co-Founder of Authzed
Jacob Moshenko, CEO & Co-Founder of Authzed: $15.9 Million Raised to Build the Future of Authorization Infrastructure
Zach Lloyd
CEO and Founder of Warp
Zach Lloyd, CEO and Founder of Warp: $70 Million Raised to Build a Better Terminal
Mike Malone
CEO and Founder of Smallstep
Mike Malone, CEO and Founder of Smallstep: $26 Million Raised to Build the Future of Certificate Lifecycle Management For DevOps
Yana Welinder
CEO and Founder of Kraftful
Yana Welinder, CEO and Founder of Kraftful: Over $3 Million Raised to Help Product Builders Create Better Products and Communities
Tomas Reimers
Co-Founder of Graphite
Tomas Reimers, Co-Founder of Graphite: $22.5 Million Raised to Build the Future of Code Reviews
Michael Corr
Founder and CEO of Duro Labs
Michael Corr, CEO of Duro Labs: $4 Million Raised to Power the Future of Hardware Engineering
Ramiro Berrelleza
Founder and CEO of Okteto
Ramiro Berrelleza, CEO of Okteto: $18 Million Raised to Build the Future of Cloud Development
Gil Feig
CTO of Merge
Gil Feig, CTO of Merge: $75 Million Raised to Help B2B Companies Build Customer-Facing Integrations via It’s Unified API Platform
Ron Efroni
CEO and Co-Founder of Flox
Ron Efroni, CEO & Co-Founder of Flox: $28 Million Raised to Empower Developers with Reproducible Environments That Span the Enterprise SDLC
Derric Gilling
Co-founder & CEO of Moesif
Derric Gilling, CEO of Moesif: $15 Million Raised to Build the Future of API Analytics
DeVaris Brown
CEO and Co-Founder of Meroxa
DeVaris Brown, CEO and Co-Founder of Meroxa: Over $19 Million Raised to Empower Engineering Teams with Better Stream Processing
Tim Kraska
Co-Founder of Einblick
Tim Kraska, Co-Founder of Einblick: $6M Raised to Build the Visual Data Computing Category