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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with David King Lassman, Founder of GIGXR, an extended reality platform that has raised nearly $8 million in funding.
Key topics discussed in this episode:
Seek out challenges within your target industry that can be effectively addressed by your technology solution, focusing on delivering clear and demonstrable value to customers.
When selling a nascent technology, use a combination of remote demos and in-person experiences to showcase the value and potential impact of your product, helping customers visualize how it can be integrated into their workflows.
Be prepared to pivot and adapt your strategy in the face of market disruptions, such as the COVID-19 pandemic, identifying opportunities to turn potential headwinds into tailwinds for your business.
While it's tempting to pursue multiple verticals, maintain a laser focus on your core market to avoid spreading yourself too thin. However, keep an eye on emerging opportunities and position your platform to be agile and adaptable as the market evolves.
Beyond financial success, aim to drive meaningful outcomes and create a lasting impact in your industry. In the case of healthcare, this could mean improving learning outcomes, raising standards in underserved areas, and ultimately contributing to better patient care and potentially saving lives.