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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with David Etue, CEO of Nisos, a managed intelligence platform that has raised $33 Million in funding. Nisos operates at the intersection of cybersecurity and intelligence services, focusing on providing actionable insights to corporate security, cybersecurity, and trust and safety teams.
Here are the most interesting points from our conversation:
- Nisos’s Unique Positioning: As a managed intelligence company, Nisos distinguishes itself by converting data into actionable intelligence, addressing the gap in a market saturated with data but lacking in actionable insights.
- The Importance of Focus: Reflecting on Nisos’s journey, David emphasizes the critical nature of focus in startup success, advocating for a more concentrated approach to product and market strategy from the outset.
- Vision for the Future: David outlines ambitious plans for Nisos, including scaling the company, expanding internationally, forging strategic partnerships, and potentially exploring acquisitions to broaden their service offerings.
Actionable
Takeaways
Leverage Diverse Experiences for Leadership:
David's journey underscores the value of having a broad background, touching on various aspects of business and technology. For B2B tech founders, this highlights the importance of accumulating diverse experiences to gain comprehensive insights and empathy in leadership roles.
Innovate Within Established Markets:
Nisos’s approach to transforming the intelligence services market by offering actionable insights rather than raw data exemplifies how startups can create subcategories within existing markets. This strategy can serve as a blueprint for founders looking to differentiate their offerings and add unique value.
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