Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with David Campbell, CEO and Co-Founder of Tropic, a software procurement platform that’s raised $68 Million in funding.

Here are the most interesting points from our conversation:

• Identifying a Market Need: David recognized a gap in the procurement space, where traditional methods were not designed for the rapidly growing software industry, leading to inefficiencies and high costs.
• War-Time CEO Mindset: Emphasizing the importance of quick decision-making and aggressive strategies in a competitive and challenging market environment.
• Avoiding Distractions: Maintaining focus on Tropic’s product roadmap and vision, despite the influx of competitors and market noise.
• Branding Strategy: Intentionally creating a unique, consumer-friendly brand for an enterprise B2B product, breaking away from traditional, boring enterprise software branding.
• Open Source Marketplace: Creating a marketplace with zero commissions to build trust and align completely with buyer interests, even if it means forgoing potential revenue.
• Future Vision: Aiming to build an all-encompassing platform for unified spend management, leveraging a large first-party data asset to drive innovative products and deeper value for customers.