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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with David Campbell, CEO and Co-Founder of Tropic, a software procurement platform that’s raised $68 Million in funding.
Here are the most interesting points from our conversation:
Identify significant inefficiencies in your industry that can be addressed with innovative solutions. David's insight into software procurement challenges led to the creation of Tropic.
In competitive and uncertain markets, quick, data-driven decisions and aggressive strategies can help your company stand out. Embrace the challenges and use them to galvanize your team.
Create a brand that resonates with your target audience, even in B2B sectors. Tropic's fresh, consumer-friendly branding stands out in the traditionally dull enterprise software space.
Implement strategies that align with your core values and build trust with customers. Tropic’s commission-free marketplace fosters trust and emphasizes their commitment to buyer empowerment.
Use your data assets to create innovative products and add value for customers. Tropic's extensive data collection is a key driver for future product development and customer solutions.