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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Daumantas Dvilinskas, CEO & Co-Founder of TransferGo, a money transfer platform that has raised over $125 Million in funding.
Here are the most interesting points from our conversation:
When targeting niche or community-driven markets, especially in financial services, building trust is essential. Leverage referral programs and invest in strong brand credibility to create a loyal customer base. This approach is critical when handling something as sensitive as people's finances.
Instead of relying solely on in-house technology, consider forming partnerships with local institutions to navigate complex regulatory environments and fragmented markets. This can allow your company to scale more efficiently by leveraging existing infrastructure.
Before expanding into new segments or markets, ensure your core business is fully optimized. Daumantas emphasized that focusing deeply on a strong core market can yield better results than spreading resources too thin across multiple initiatives.
Securing licenses and navigating regulatory frameworks is challenging, especially for startups. Persistence and resilience are crucial—expect initial rejections and be prepared to continuously engage with regulators and financial institutions.
Trust your instincts when it comes to emerging markets, even if existing data doesn't support the move. TransferGo's success in Ukraine was driven by foresight into labor migration trends rather than market reports, highlighting the importance of vision and timing in market entry decisions.
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