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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Danny Freed, CEO & Founder of Blueprint, a therapist enablement platform that’s raised $13.7 Million in funding.
Here are the most interesting points from our conversation:
- Founding Story: Danny founded Blueprint after losing a close friend to bipolar disorder. His journey began with a personal mission to understand mental health care and evolved into creating Blueprint to help therapists utilize data more effectively.
- Early Days: The first 90 days involved designing and building the initial product, getting it in front of potential users, and raising a small pre-seed round to hire the first engineer.
- Achieving Product-Market Fit: Blueprint recently launched a new product that significantly boosted engagement and adoption, indicating strong product-market fit. This new product automates documentation, saving therapists valuable time.
- Customer-Centric Development: Continuous engagement with therapists and iterating based on their feedback was crucial in developing a product that truly meets their needs.
- Marketing Strategy: Blueprint focuses on reaching individual therapists directly, leveraging digital channels and community networks to build awareness and adoption.
- Therapist Enablement Category: Originally focused on measurement-based care, Blueprint has expanded its scope to therapist enablement, providing a comprehensive suite of tools designed to enhance therapist efficiency and effectiveness.
Actionable
Takeaways
Engage Continuously with Customers:
Keep an ongoing dialogue with your users to ensure the product meets their evolving needs and preferences.
Focus on Solving Real Problems:
Addressing a critical issue in mental health care, such as therapist efficiency and quality of care, can lead to strong product-market fit and market demand.
Iterate Based on Feedback:
Regularly update and refine your product based on user feedback and data insights to improve engagement and satisfaction.
Leverage Community and Referrals:
Utilize existing networks and communities to build trust and credibility, as personal referrals can be highly influential in certain markets.
Expand Thoughtfully:
As your product evolves, consider rebranding or repositioning to better align with the expanded value proposition and new market opportunities.
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