Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Danny Freed, CEO & Founder of Blueprint, a therapist enablement platform that's raised $13.7 Million in funding.

Here are the most interesting points from our conversation:

• Founding Story: Danny founded Blueprint after losing a close friend to bipolar disorder. His journey began with a personal mission to understand mental health care and evolved into creating Blueprint to help therapists utilize data more effectively.
• Early Days: The first 90 days involved designing and building the initial product, getting it in front of potential users, and raising a small pre-seed round to hire the first engineer.
• Achieving Product-Market Fit: Blueprint recently launched a new product that significantly boosted engagement and adoption, indicating strong product-market fit. This new product automates documentation, saving therapists valuable time.
• Customer-Centric Development: Continuous engagement with therapists and iterating based on their feedback was crucial in developing a product that truly meets their needs.
• Marketing Strategy: Blueprint focuses on reaching individual therapists directly, leveraging digital channels and community networks to build awareness and adoption.
• Therapist Enablement Category: Originally focused on measurement-based care, Blueprint has expanded its scope to therapist enablement, providing a comprehensive suite of tools designed to enhance therapist efficiency and effectiveness.