In this episode of Marketing from the Frontlines, we talk with Dan Lowden, CMO of Blackbird AI, who shares his battle-tested marketing playbook developed across eight successful exits. Blackbird AI is pioneering the emerging category of "narrative intelligence," helping organizations protect themselves from narrative attacks that cause financial and reputational harm. With misinformation, disinformation, and AI-generated content becoming increasingly sophisticated threats, Dan reveals how he's positioning Blackbird at the intersection of threat intelligence and social listening to establish a new category in cybersecurity.

Topics Discussed:

• Developing a clear, compelling elevator pitch that captures attention in 10 slides
• Building comprehensive content strategies that serve genuine value to potential customers
• Leveraging analyst relations without paying for coverage
• Creating distinctive brand identities that stand out in crowded markets like cybersecurity
• Balancing AI-powered marketing tools with essential human creativity and relationship building
• Navigating category creation when the problem is emerging in real-time
• Structuring a CMO's first 30-60-90 days for maximum impact