• Kris’ background working for over a decade in the software sales space, and the strategies the industry relies on to get their message out
• Personal experience with the pain point of email oversaturation, and the need to build a better way of engaging with potential customers
• Sendoso’s category creation strategy, and the stumbling blocks along the way which brought them to where they are today
• Why plucking a brand new term out of nowhere might not be the best way to make a mark on your marketplace
• Staying flexible and never being afraid to pivot as circumstances change, including in terms of your market category
• The role of AI in gift fulfillment for the new digital economy