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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
- Kris’ background working for over a decade in the software sales space, and the strategies the industry relies on to get their message out
- Personal experience with the pain point of email oversaturation, and the need to build a better way of engaging with potential customers
- Sendoso’s category creation strategy, and the stumbling blocks along the way which brought them to where they are today
- Why plucking a brand new term out of nowhere might not be the best way to make a mark on your marketplace
- Staying flexible and never being afraid to pivot as circumstances change, including in terms of your market category
- The role of AI in gift fulfillment for the new digital economy
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Godard Abel
Co-founder & CEO of G2
How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)
Uri Marchand
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Barr Moses
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Creating the Data Observability Category with Monte Carlo’s Barr Moses
Guy Tytunovich
CEO & Co-Founder of CHEQ
Guy Tytunovich: the Story of CHEQ ($1+ Billion Valuation)
Ryan Austin
CEO and Founder of Cognota
Creating the LearningOps Category with Cognota’s Ryan Austin
Daniel Barber
CEO and Co-Founder of DataGrail
Creating the Data Privacy Management Category with DataGrail’s Daniel Barber
Gil Allouche
CEO of Metadata
Creating the MarketingOS Category with Metadata’s Gil Allouche