• Lessons Gil learned from hosting 20+ episodes of B2B Category Creators
• Introduction to the MarketingOS category
• Behind the scenes look at the work done to define the category
• Lessons learned from the MarketingOS category launch
• The role B2B influencers play in category creation
• Why Metadata didn't explore category creation until after their Series A
• The role analyst firms play in category creation
• How Metadata slowly introduced category messaging into the website
• Gil's #1 piece of advice for aspiring category creators