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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
- Ben’s career background in HR, and what it taught him about the central importance of the people who make up a business
- Challenges and shortcomings in the current hiring strategies most businesses use, and how it inspired BrightHire’s founding
- The typical BrightHire client profile – talent-forward organizations that treat hiring itself as a discipline
- Why creating a category might mean more than just being a disruptor, and when working within an established space might actually work
- How data becomes a key tool to educate a potential market, training customers to understand the value a business brings
Recommended Founder
Interviews
Barr Moses
Co-Founder & CEO of Monte Carlo
Creating the Data Observability Category with Monte Carlo’s Barr Moses
Kris Rudeegraap
CEO and Co-Founder of Sendoso
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
Sangram Vajre
Co Founder and CEO of GTM Partners
Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
Uri Marchand
CEO and Co-Founder of Overwolf
Creating the In-Game Creation Category with Uri Marchand
Daniel Barber
CEO and Co-Founder of DataGrail
Creating the Data Privacy Management Category with DataGrail’s Daniel Barber
Guy Tytunovich
CEO & Co-Founder of CHEQ
Guy Tytunovich: the Story of CHEQ ($1+ Billion Valuation)
Gil Allouche
CEO of Metadata
Creating the MarketingOS Category with Metadata’s Gil Allouche
Godard Abel
Co-founder & CEO of G2
How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)
Ryan Austin
CEO and Founder of Cognota
Creating the LearningOps Category with Cognota’s Ryan Austin