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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Clayton Wood, CEO of Picnic, a pizza tech company that’s raised over $30 Million in funding.
Here are the most interesting points from our conversation:
Focus on addressing significant industry pain points, such as labor shortages and food waste, to create compelling value propositions for customers.
Even with a broad applicable market, prioritize early adopters and specific segments to streamline your go-to-market strategy and build initial traction.
Robotics as a Service (RaaS) offers a scalable and customer-friendly business model by reducing upfront costs and providing ongoing support and upgrades.
Automation should aim to deliver consistent quality, which is particularly crucial in the food industry to maintain brand standards and customer satisfaction.
While focusing on a core market initially, design your technology to be adaptable for future expansion into other related markets to maximize long-term growth potential.