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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Charlie Anderson, Co-Founder of Burro, an autonomous farming startup that has raised over $12 million in funding.
Key topics discussed in this episode:
In an emerging industry with low barriers to entry for prototypes, differentiate yourself by building a product that can reliably handle the variability and challenges of real-world environments at scale.
When introducing new technology to a workforce, prioritize simplicity, ease of use, and the ability to create value quickly for both end-users and decision-makers.
Monitor key performance indicators, such as autonomous miles per day and per user intervention/complaint, to gauge system performance, identify areas for improvement, and demonstrate value to customers.
As you build a platform technology, be prepared for customers and partners to envision applications beyond your initial target market. Embrace this creativity and adapt your offering to support a broader range of use cases.
In an evolving industry, consider how your technology fits into a larger ecosystem, and position your company as a layer upon which others can build. Cultivate partnerships and integrations to create a more comprehensive and valuable solution for customers.