Conversation
Highlights

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Camila Panizzi Luz, Director of Global Marketing at Smartex, a cutting-edge company revolutionizing fabric inspection through AI-powered solutions.

Here are the most interesting points from our conversation:

• Marketing Across Borders: Camila’s global marketing expertise draws from her background in international affairs, highlighting the importance of understanding diverse cultures and perspectives to craft impactful, cross-border strategies.
• From Startup Generalist to Marketing Leader: Her journey began in startups, wearing multiple hats, including event marketing and product education, leading her to specialize in international marketing with a focus on impact-driven communication.
• Inspiring Figures: Camila is particularly inspired by women leaders in sustainability, such as Rebecca Marmont from Unilever and Livia Firth, emphasizing the importance of purpose-driven marketing in today’s world.
• Smartex’s Revolutionary Approach: Smartex’s AI-powered system reduces fabric waste in the textile industry by identifying defects during production, helping manufacturers improve margins, safety, and sustainability.
• Challenges of Hardware Marketing: Transitioning from software to marketing a hardware-software hybrid has been challenging, especially in a traditional industry like textiles. Smartex’s approach relies on trust-building through pilots and partnerships with early adopters.
• Marketing Philosophy: Camila’s philosophy centers on transparency and long-term relationship building. She emphasizes truth in marketing and the power of authentic messaging, especially in industries resistant to change.