In this episode of The Marketing Front Lines, we speak with Brynne Hazzard, Director of Global Marketing at FYLD. FYLD provides AI-powered technology for industrial companies with dispersed workforces including utilities, construction, manufacturing, and oil & gas. Brynne shares her approach to global account-based marketing, explaining how her small but mighty team drives pipeline and revenue across diverse markets including the UK, Americas, and APAC. With a background at ABM platform Terminus and over a decade of marketing experience, Brynne reveals how she's built a streamlined, results-focused marketing operation that doubled revenue last year while maintaining a lean tech stack and intentional approach to content creation.

Topics Discussed:

• Building an effective global ABM strategy across diverse geographic markets
• Managing regional marketing differences between UK, Americas, and APAC regions
• Creating alignment between sales and marketing teams across global operations
• Implementing a minimalist marketing technology stack focused on results
• Leveraging AI tools strategically while maintaining authentic brand voice
• Scaling marketing operations with a small, high-performing team
• Balancing global marketing leadership across multiple time zones
• Developing deep customer relationships as a marketing leader