Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Brock Leonti, CEO & Co-Founder of Prescribe FIT, an orthopedic care platform that's raised $15 Million in funding.

Here are the most interesting points from our conversation:

• Innovative Orthopedic Care: Prescribe FIT integrates lifestyle modifications and weight loss into traditional orthopedic treatments, enhancing pain management and mobility for patients.
• Patient Success Stories: Brock shares a compelling story of a patient who lost 174 pounds through the program, significantly improving her mobility and quality of life.
• Founding Insight: The idea for Prescribe FIT emerged when Brock recognized the potential of prescribing physical activity as a form of medicine, akin to issuing daily doses of medication.
• Market Research and Pivot: Initially spending a year and a half in research and market validation, Prescribe FIT pivoted based on feedback from hundreds of physicians, leading to the current successful product iteration.
• Covid-19 Impact: The pandemic accelerated acceptance of digital health solutions in orthopedics, validating Prescribe FIT’s approach and boosting market traction.
• Human-Centered Approach: Prescribe FIT emphasizes a human-centered care model, with each care coordinator managing up to 100 patients, ensuring personalized support and scalable growth.