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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Brock Leonti, CEO & Co-Founder of Prescribe FIT, an orthopedic care platform that’s raised $15 Million in funding.
Here are the most interesting points from our conversation:
- Innovative Orthopedic Care: Prescribe FIT integrates lifestyle modifications and weight loss into traditional orthopedic treatments, enhancing pain management and mobility for patients.
- Patient Success Stories: Brock shares a compelling story of a patient who lost 174 pounds through the program, significantly improving her mobility and quality of life.
- Founding Insight: The idea for Prescribe FIT emerged when Brock recognized the potential of prescribing physical activity as a form of medicine, akin to issuing daily doses of medication.
- Market Research and Pivot: Initially spending a year and a half in research and market validation, Prescribe FIT pivoted based on feedback from hundreds of physicians, leading to the current successful product iteration.
- Covid-19 Impact: The pandemic accelerated acceptance of digital health solutions in orthopedics, validating Prescribe FIT’s approach and boosting market traction.
- Human-Centered Approach: Prescribe FIT emphasizes a human-centered care model, with each care coordinator managing up to 100 patients, ensuring personalized support and scalable growth.
Actionable
Takeaways
Iterative Product Development:
Spend extensive time on market research and validation before launching. Be prepared to pivot based on real-world feedback to refine your product.
Leverage Digital Health Trends:
Capitalize on the growing acceptance of digital health solutions to innovate within traditional healthcare markets, especially post-Covid.
Personalized Patient Engagement:
Develop programs that provide personalized patient interactions, enhancing engagement and outcomes by addressing individual needs.
Educate Through Case Studies:
Use detailed case studies and white papers to educate the market about your product’s benefits, helping potential customers understand its value.
Scalable Human-Centered Operations:
Ensure your growth strategy includes scalable human-centered operations, balancing technology with personal interaction for optimal patient care.
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