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From Survival Mode to NASA Client: How Kumo Space Built Their Virtual Office Platform During a Global Crisis

When most venture capitalists were comfortably watching deals from the sidelines during the early pandemic, Brett Martin saw an opportunity that pulled him back into the founder’s seat. In a recent episode of Category Visionaries, Brett shared how a simple request to move an investor networking event online sparked the creation of Kumo Space, now used by organizations from NASA to Harvard.

The catalyst wasn’t just about moving meetings online – it was about preserving the essence of human connection. “I said, I don’t really want to do a Zoom presentation for 50 of my friends every month,” Brett recalled. “The point is to create an environment where people can network with each other and kind of seamlessly move from conversation to conversation.”

This insight led to a rapid prototype development with his longtime collaborator and current Kumo Space CEO, Yang Mao. “Two weeks later, he came back with the working prototype,” Brett shared. “Even from that first very rough prototype, we could see that there was something about being able to see everyone at the same time, but then having different audio channels and being able to move from conversation to conversation.”

The timing was critical, but Brett emphasizes that successful timing isn’t just about being first – it’s about solving real problems differently. While competitors rushed to replicate physical offices virtually, Kumo Space focused on reimagining workplace interaction entirely. “If the future of work is sitting on Zoom and Slack all day and becoming increasingly commoditized as humans and becoming little API endpoints for work… that’s a pretty sad state of the world,” Brett explained.

Their go-to-market strategy leveraged a product-led growth approach, letting the product’s unique experience drive adoption. “It’s inherently viral. We’re turning video into content that people are sharing and people see someone else’s toast. They’re like, wow, that’s amazing,” Brett noted. This organic growth helped them land major enterprise clients without the typical enterprise sales playbook.

But competing in a space dominated by tech giants like Zoom, Microsoft, and Slack required careful positioning. Brett’s approach? “The only way a competitor will kill you is by leading you off a cliff,” he shared. Rather than trying to outspend or out-feature the giants, Kumo Space focused on steady, deliberate growth: “Block and tackle, get one customer in the door, make them happy, get another one in, and kind of not get over your skis.”

This measured approach extended to their fundraising strategy. Despite raising significant capital from prominent investors, they maintained discipline in their growth. “We didn’t get over our skis and hire a trillion people and light a bunch of money on fire. We deliberate about the team,” Brett explained. This approach has proven particularly valuable in the current market conditions.

Looking ahead, Brett sees an opportunity to transform how distributed teams work together. “You have an organization with 10,000 people and they’re all in video chat and video calls all day, and yet you feel, when you sitting at home, you feel like you’re literally working in a box in a little silo,” he observed. His vision includes creating intelligent networks that connect people across calls and “harvest that intelligence and share it intelligently across the organization.”

For founders navigating similar challenges, Brett emphasizes the importance of authentic enthusiasm in driving adoption. “If you’re really excited about your product and everyone else around you feels that… that, I think, is how you get those early customers. It’s just like being so excited about what you’re selling that they feel like, okay, this is something I got to be a part of.”

The Kumo Space story demonstrates that even in crowded markets dominated by tech giants, there’s room for innovation when you focus on solving fundamental human problems. By maintaining discipline in growth while staying true to their mission of making remote work more human, they’ve built a platform that’s reshaping how distributed teams collaborate.