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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Brett Kleger, CEO of Datacubed Health, a data collection and patient engagement platform that has raised over $43 Million in funding.
Here are the most interesting points from our conversation:
- Background Transformation: Brett shares his journey from a “recovering lawyer” to leading a tech company focused on clinical trials, highlighting his passion for creating a meaningful impact in healthcare.
- Access to Clinical Trials: Datacubed Health aims to democratize access to clinical trials, allowing individuals from any socioeconomic background and location to participate, challenging the traditional model that favored those with proximity to major medical centers and financial means.
- Patient-Centric Approach: The company distinguishes itself by prioritizing patient experience in clinical trials, using behavioral science to engage participants effectively, a shift from viewing patients merely as data sources.
- Navigating a Pandemic: Brett discusses the challenges and strategic shifts needed to adapt Datacubed Health’s operations and growth plans in the face of the COVID-19 pandemic, emphasizing the importance of remote work adaptation and employee support.
- Strategic Growth: Key priorities for 2024 include sensible growth, advancing patient data collection sophistication, and achieving profitability, with a focus on expanding market reach within the clinical trial space.
- Vision for the Future: Brett envisions a future where access to cutting-edge medical treatments is not limited by geography or financial status, aiming to make novel healthcare solutions available to all through improved clinical trial processes.
Actionable
Takeaways
Leverage Diverse Backgrounds for Innovation:
Brett's transition from law to healthcare technology underscores the value of applying diverse professional experiences to tackle industry-specific challenges. For founders, this highlights the importance of leveraging their unique backgrounds to bring fresh perspectives and solutions to their ventures.
Prioritize Patient Experience in Product Design:
Datacubed Health's success is partly due to its patient-centric approach in clinical trials. Founders should consider how their products or services can improve the end-user experience, ensuring that solutions are not only technologically advanced but also user-friendly and accessible to all.
Embrace Adaptability During Uncertain Times:
Brett's leadership through the pandemic highlights the importance of being adaptable and responsive to unforeseen challenges. Startups must be prepared to pivot operations, embrace remote work, and support their teams through transitions to thrive in volatile environments.
Build a Strong Brand Through Thought Leadership:
Establishing thought leadership and a recognizable brand within your industry can differentiate your company from competitors. Participating in conferences, publishing insightful content, and engaging with professional communities can enhance your company's visibility and credibility.
Understand the Importance of Strategic Growth:
As Datacubed Health focuses on sensible growth and profitability in 2024, startups should remember that strategic, measured expansion can be more sustainable and impactful than rapid, unfocused scaling. Founders should identify core strengths and market opportunities to guide their growth efforts effectively.
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