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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ben Zweig, CEO of Revelio Labs, a workforce intelligence platform that has raised $19 million in funding. Revelio Labs stands at the forefront of analyzing and interpreting labor market data, offering unparalleled insights into workforce dynamics. Here are the most interesting points from our conversation:
- Origin Story of Revelio Labs: Ben shared his journey from academia, through a stint in the corporate world at IBM, to founding Revelio Labs. His unique background in economics and labor analytics paved the way for Revelio Labs’ creation, driven by the goal to make labor markets as sophisticated and data-driven as capital markets.
- Revelio Labs’ Vision: Ben envisions Revelio Labs as the Bloomberg terminal for labor market data, emphasizing the goal to bring a level of analysis and accessibility to labor data that matches the sophistication found in financial markets.
- Universal HR Database Concept: Ben detailed the company’s product as a universal HR database, aggregating public employment records to create comprehensive, comparative insights across companies, akin to having an HR database for the entire workforce.
- Customer Base and Expansion: Initially focusing on hedge funds and investors, Revelio Labs has expanded its clientele to include consulting firms, academic researchers, and HR departments, showcasing the broad applicability of their data.
- Media Relations and Impact: Revelio Labs has made strides in media relations, providing data to major publications. This strategy not only broadens their visibility but also positions them as a trusted data source in the labor market intelligence space.
- Market Positioning and Future Goals: Ben discussed the nuances of workforce intelligence versus labor market intelligence, aiming for Revelio Labs to become a must-have tool for HR professionals and companies seeking granular, actionable workforce insights.
- Navigating Market Challenges: The journey to breaking into corporate markets has involved educating potential clients on the value of Revelio Labs’ insights, highlighting the importance of diagnosing and addressing workforce dynamics effectively.
Actionable
Takeaways
Innovate by Bridging Different Disciplines:
Innovations often stem from the intersection of diverse fields. Ben's background in economics and data science directly influenced the foundation of Revelio Labs. Entrepreneurs should consider how combining their unique skills and experiences can address unmet needs in their target markets.
Mission-Driven Approach to Category Creation:
Developing a product with a clear, mission-driven purpose can differentiate your startup in a crowded market. Reflect on how your company’s mission not only solves a problem but also contributes to broader industry or societal progress.
Data Transparency as a Competitive Advantage:
Consider how your product or service can make data more accessible and actionable for your clients. In industries where data is fragmented or opaque, providing clear, comprehensive insights can set your company apart.
Identifying and Filling Market Gaps:
Revelio Labs succeeded by addressing a specific gap in labor market intelligence. Look for underserved areas within your industry where you can apply technology to provide new solutions or significantly improve upon existing ones.
Educational Marketing to Navigate New Markets:
When entering markets that are unfamiliar with your product's potential, educational marketing can be a key strategy. Develop content and resources that help potential clients understand the value of your solution and how it can address their specific challenges.
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