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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ben Sesser, CEO and founder of BrightHire, an interview intelligence platform that’s raised $36 million in funding.
Here are the most interesting points from our conversation:
Align your business with a mission that inspires both you and your team. Ben's passion for economic empowerment through careers drove the creation and growth of BrightHire, demonstrating the power of a mission-driven company.
When creating a new category, ensure your product offers transformational value that significantly improves upon existing solutions. BrightHire's advanced capabilities in interview intelligence provide clear benefits over traditional video interviewing, driving adoption.
Engage with early adopters to validate your concept and gather feedback. BrightHire's success with talent-forward organizations early in its development helped refine the product and establish market fit.
Be prepared to invest in educating the market about your new category. BrightHire's commitment to content and community-building efforts, such as the Shine community, helps educate and engage potential customers over the long term.
Create and nurture a community around your product or category. BrightHire's Shine community supports talent acquisition professionals, fostering best practice sharing and strengthening brand associations without direct commercialization.
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