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Becca Chambers.
CMO · Scale Venture Partners
Becca Chambers is an award-winning tech CMO and Chief Communications Officer, and is recognized as the #1 female voice in Sales and Marketing on LinkedIn. Becca has 15+ years leading marketing and communications at enterprise technology companies including McAfee, Ivanti, Centrify, MobileIron, and Alludo. Her insights appear regularly in The Wall Street Journal, The Washington Post, Fortune, Forbes, and other major publications. Her innovative work has earned multiple industry accolades, including prestigious Shorty and SABRE awards. As volunteer Chair of Marketing Communications for the San Francisco PanCAN affiliate, she has helped raise over $1 million for pancreatic cancer research. Becca holds an MSc from the London School of Economics (LSE) and an MA from the University of Southern California (USC), and lives in the Bay Area with her husband, two children, and pets.
Guest
Becca Chambers
CMO
Company:
Scale Venture Partners
Location:
San Francisco Bay Area
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In this episode of Marketing Ventures, we speak with Becca Chambers, CMO of Scale Venture Partners. Becca made the leap from cybersecurity marketing to venture capital, bringing an outsider's perspective to an industry that often recycles the same playbooks. Three months into her role, she's leading a complete brand refresh while building a marketing team from scratch. Her mission: shake up venture marketing by bringing B2B tech tactics into a world where all firms sound exactly the same. With 71,000 LinkedIn followers and 80 million content views, Becca practices what she preaches about building authentic personal brands in an era where executives can no longer hide behind corporate messaging.

Topics Discussed:

Six takeaways from this conversation.

Actionable for Marketing Venture (Coming Soon) marketers

  1. Embrace Being the Outsider
    When Becca joined Scale, people kept telling her "we don't do that in venture." Instead of conforming, she leveraged her outsider status as her competitive advantage. She was specifically hired because she doesn't think like a venture marketer. This perspective allows her to spot opportunities that insiders miss and bring fresh approaches from B2B tech marketing.
  2. Focus on Change Management Over Revenue Goals
    Unlike traditional CMO roles obsessed with quarterly numbers, Becca's success metrics center on executing change quickly while bringing stakeholders along the journey. This shift from revenue attribution to transformation leadership requires different skills - particularly stakeholder management across multiple decision-makers who each hold different levels of influence.
  3. Build Content That Works Without Permission
    The most successful content engines, like Redpoint's viral social media presence, succeed because teams are empowered to move quickly without layers of approval. Becca emphasizes that breakthrough content "never gets approved" if it has to go through nine layers of sign-off. Teams need contractors, video people, graphic designers, and writers ready to execute in real-time.
  4. Create Multi-Pillar Content Strategies
    Effective venture content serves multiple audiences simultaneously - showcasing portfolio company value, building individual investor brands, and providing genuinely useful resources to the broader startup ecosystem. Scale's go-to-market summits exemplify this approach, creating valuable content for their portfolio while establishing thought leadership across the wider market.
  5. Treat Personal Branding as Professional Infrastructure
    In 2025, curating your online presence isn't optional - it's basic professional hygiene. Becca argues that building your brand online should be contractual requirement, like wearing pants to the office. With 80 million content views, she proves that authentic, vulnerable content outperforms polished corporate messaging.
  6. Experiment with New Media Channels
    Traditional media relationships matter, but the conversations are increasingly happening in new venues - from podcast networks like 20VC to media salon dinners. Becca's approach involves following where the actual conversations occur rather than defaulting to established PR playbooks. When Scale's GP appeared on 20VC, it directly generated inbound interest from founders.

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