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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
In today’s episode of Category Visionaries, we speak with Barbra Gago, CEO and Founder of Pando, an employee career progression platform that’s raised $7 Million in funding.
Topics Discussed:
- Barbra’s background in B2B tech entrepreneurship, and getting into the space at a very early stage
- The challenges of transitioning from a marketing leadership role to assuming full control of a company as a lone founder
- Pando’s value proposition, and why it’s time for a transition towards a new kind of career-progression system
- How Pando created a new category and successfully positioned themselves in an emerging marketplace
- The importance of market research and customer feedback in successfully finding space for a new category
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