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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Andrew Forman, CEO & Founder of Givz, an e-commerce marketing platform that has raised $3 Million in funding.
Here are the most interesting points from our conversation:
Replace traditional discounts with donation incentives to increase sales and build brand loyalty.
Test donation incentives against traditional discounts to quickly determine the most effective strategy.
Use donation incentives to drive higher average order values and foster long-term customer relationships.
Consider using donation incentives for non-e-commerce actions, such as banking deposits or in-store purchases, to drive desired behaviors.
Highlight successful campaigns and customer stories to build credibility and attract new clients through word-of-mouth referrals.
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