In this episode of Unicorn Marketers, Andrew Davies, Chief Innovation Officer (previously CMO) of Paddle, shares his insights and experiences in building and managing a global remote marketing team. Andrew discusses Paddle's marketing team structure, strategies for maintaining company culture in a remote environment, and the value of sourcing talent globally.

Key Topics Discussed:

• Paddle's marketing team structure, which is split into two motions: self-serve and sales-assisted, with teams focused on brand, demand, product marketing, and BDRs
• Strategies for maintaining company culture in a remote environment, including using Slack for communication, allowing flexibility in schedules and time zones, and providing clarity on organizational goals and roles
• The value of sourcing talent globally, not just from traditional tech hubs, and the success stories of remote hires like Karthik, who was brought on board due to his online presence and resonance with Paddle's target market
• The challenges of ensuring clarity and transparency in a remote organization, and how Paddle has addressed this through initiatives like the Paddle Operating Plan
• The importance of offering a range of upskilling opportunities for remote teams, including conference attendance, learning courses, mentoring, and hands-on experience with new tools