Allison Wolff

CEO

Bio

Allison worked in Silicon Valley for 20 years on corporate strategy, product strategy, customer experience design, and marketing. After overseeing the development of the Netflix brand and digital experience Allison advised corporate and nonprofit leadership teams on vision, strategy, and social and environmental innovation. Clients included Drawdown, Google, eBay, Facebook, Chan Zuckerberg Initiative, Omidyar Network, Patagonia, Nike, HP, Conservation International, and GlobalGiving. With growing knowledge and passion for the role forests and soil can play in carbon drawdown, she is focusing her full attention on developing technology solutions that restore damaged ecosystems and, ultimately, build community and wildland resilience.

Allison worked in Silicon Valley for 20 years on corporate strategy, product strategy, customer experience…

Company:

Vibrant Planet

Location:

Sierraville, California, United States

Description:

Vibrant Planet is a prioritization system for land management restoration efforts. Our software provides real-time scenario planning, monitoring, and reporting for natural resource managers, insurers, utilities, and other stakeholders seeking to improve community and wildland resilience to wildfire and climate change. Our system calculates the potential avoided loss and ecosystem services value of each land management and community wildfire protection treatment, helping to qualify projects for carbon, water, biodiversity, and other types of conservation finance.

Vibrant Planet is a prioritization system for land management restoration efforts. Our software provides real-time…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with Allison Wolff, CEO of Vibrant Planet, a land management restoration platform that’s raised $34 Million in funding.

Here are the most interesting points from our conversation:

Origins and Vision: Vibrant Planet emerged from Allison’s deep involvement in climate solutions and sustainability within the tech sector, pivoting to address the significant wildfire problem and climate resilience with a tech-forward approach.
Early Netflix Experience: Allison’s tenure at Netflix during its formative years as a DVD rental service provided invaluable experience in brand and user experience, which she carries into her leadership at Vibrant Planet.
Problem Definition: Vibrant Planet tackles the critical issue of catastrophic wildfires through ecosystem restoration and risk mitigation, addressing a need for modernized land management and resilience building in the face of climate change.
Unique Approach: Unlike traditional strategies, Vibrant Planet integrates sophisticated science and data engineering to model ecosystem complexities, enabling precise land management and wildfire risk mitigation strategies.
Customer Base Expansion: Initially focused on a consulting model, Vibrant Planet transitioned to a tech platform, engaging with government entities, utilities, fire districts, and others in natural resource management and wildfire risk management.
Growth and Impact: With a substantial increase in the area served, Vibrant Planet is making strides in transforming land management across the western US, illustrating the scalable impact of their solutions on wildfire mitigation and ecosystem health.

Actionable
Takeaways

Leveraging Past Experiences:

Allison's journey from Netflix to Vibrant Planet underscores the importance of utilizing experiences from diverse sectors to drive innovation and tackle complex environmental challenges.

Vision-Driven Leadership:

Establishing a clear, forward-looking vision is crucial for mobilizing teams and stakeholders around complex, long-term goals, especially in fields as challenging as climate resilience and land management.

Collaborative Ecosystem Approach:

Addressing systemic issues like wildfire risk and ecosystem restoration requires a collaborative approach, integrating input from various stakeholders to create comprehensive and effective solutions.

Data-Driven Decision Making:

The use of sophisticated data analytics and modeling to understand and mimic ecosystem complexities highlights the power of technology in transforming traditional land management practices for better outcomes.

Navigating Government Partnerships:

Building relationships and earning trust are pivotal in sectors where government agencies are key customers, emphasizing the need for patience, persistence, and adaptability in business strategies.

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