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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Alfred Griffin, CEO & Co-Founder of LightForce, an orthodontics technology company that’s raised over $150 Million in funding.
Here are the most interesting points from our conversation:
- Orthodontic Innovation with 3D Printing: LightForce applies modern software and 3D printing technology to create customized braces, addressing a long-standing issue in orthodontics by making treatments more efficient and effective.
- Significant Reduction in Treatment Time: LightForce’s customized approach has shown a greater than 40% reduction in the number of treatment appointments and total treatment time, leading to better outcomes for patients.
- Digital Workflow Advantages: The technology enables orthodontists to plan treatments digitally, which can be executed by trained assistants, reducing the physical strain on doctors and increasing operational efficiency.
- Impact of COVID-19: The pandemic highlighted the benefits of digital orthodontics, as practices using LightForce and similar technologies saw better patient outcomes with fewer appointments compared to traditional methods.
- Orthodontist and Patient Benefits: LightForce’s solution offers significant benefits for both orthodontists and patients, including fewer visits, better treatment outcomes, and improved operational margins for practices.
- Strong Growth and Adoption: With a 300% year-over-year growth and about 10% of North American orthodontists actively using LightForce, the company is rapidly expanding and transforming the orthodontics industry.
Actionable
Takeaways
Embrace Digital Transformation:
Orthodontists can significantly improve efficiency and patient outcomes by adopting digital workflows and customized treatments through technologies like 3D printing.
Adapt to Market Needs:
The COVID-19 pandemic underscored the importance of flexibility and the ability to adapt quickly to new market conditions, which can drive innovation and growth.
Focus on Customer Education:
While initial efforts may focus on professional channels, direct-to-consumer education can play a crucial role in driving demand and adoption of new technologies.
Prioritize People and Culture:
Building a successful company hinges on attracting and retaining top talent, maintaining a strong culture, and ensuring transparency and alignment with company goals.
Prepare Thoroughly for Fundraising:
Success in fundraising requires extensive preparation, a clear and compelling story, and a deep understanding of market dynamics at each stage of growth.
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