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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Alex Kouts, CEO and Co-Founder of Indigov, a constituent relations platform that has raised over $38 million in funding.
Key topics discussed in this episode:
Look beyond the hype and "value creation rationalization" to find problems that truly matter to you and society at large. Apply your skills and expertise to develop solutions that can drive positive change.
When pioneering a new category, develop clear, relatable metaphors that quickly convey the value proposition and market potential to investors and stakeholders who may not have deep domain expertise.
Focus on finding investors who share your vision and values, rather than trying to convince skeptics. Leverage the networks of early believers to expand your reach and build momentum.
When selling to large bureaucratic organizations, adopt a top-down approach, create "zones of innovation" to manage risk, and invest in building relationships and credibility with key decision-makers.
Define success not just by financial metrics, but by the real-world impact your company creates. Let your mission guide your decision-making and keep you motivated through the challenges of entrepreneurship.