The Front Lines
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Adam Singer.
VP of Marketing · AdQuick
Adam Singer is the VP of Marketing at AdQuick, where he leads brand, growth, and communications strategy. Prior to joining AdQuick, he built a reputation as a sharp industry commentator through his widely read blog Hot Takes and appearances on marketing podcasts. Adam is also known for his interest in culture and philosophy, often sharing insights via social media and thought pieces. He is based in the Austin, Texas metropolitan area and remains active in conversations around the future of marketing and media.
Guest
Adam Singer
VP of Marketing
Company:
AdQuick
Location:
Austin, Texas Metropolitan Area
Funding:
$9.2M Raised
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In this episode of The Marketing Front Lines, we speak with Adam Singer, VP of Marketing at AdQuick. AdQuick is transforming out-of-home advertising from a fragmented, manual process into a programmatic ad tech platform. By consolidating over 2,000 media owners and millions of inventory pieces into a single ecosystem, AdQuick enables marketers to treat physical-world advertising with the same precision and measurement capabilities as digital channels. Singer shares how the company approaches modern marketing through authentic media partnerships, executive-led content, and strategic use of their own platform—demonstrating how B2B companies can build credibility while operating in a traditionally offline industry.

Topics Discussed:

Seven takeaways from this conversation.

Actionable for Sales & Marketing Tech Builders marketers

  1. Sponsor Niche Media Before It Scales
    AdQuick backed TBPN and Pirate Wires early when they were emerging shows, not established properties. Smaller, enthusiast-driven audiences pay more attention to sponsors than mass-market shows where ads get ignored. For niche audiences, listeners actively notice who's sponsoring and why—creating curiosity that doesn't exist with traditional media buys.
  2. Executive-Led Email Creates Peer-Level Connection
    Adam writes "Notes from the VP" emails directly to customers instead of standard drip campaigns. By having a senior executive write strategic, genuinely helpful content—not promotional copy—he's received feedback from VCs and founders praising the approach. The insight: advertisers want strategy from peers, not transactions from marketers. This tactic works because it reflects how executives actually communicate internally, creating authentic value.
  3. Treat OOH Like Performance Marketing, Not Brand Spend
    With AdQuick's platform, marketers can run geofenced tests in affordable tier 2/3 cities, measure lift, then scale to premium markets. The recommendation is testing with $50-100K minimum spend before scaling to several hundred thousand. This approach transforms out-of-home from unmeasurable brand spend into a testable, data-driven channel integrated with Google Analytics and attribution tools.
  4. Out-of-Home Drives Social Amplification at Scale
    Physical billboards become the lead asset in pitch decks, social campaigns, and all-hands presentations. Adam notes that thousands of people share images of compelling OOH campaigns online—something that never happens with display ads. The dual value: physical presence in target markets plus owned content assets that signal permanence and scale to prospects evaluating your company.
  5. Use Your Product to Tell Timely Stories
    AdQuick ran billboards in swing states saying "Flip Elections Legally with AdQuick," linking to a guide about OOH for policy and politicians. This demonstrates using your own platform creatively around cultural moments—not just to generate leads, but to show potential customers what's possible and build brand memorability through topical, shareable campaigns.
  6. Podcast as De-Risking Signal for Enterprise Sales
    For B2B companies, podcasts may not generate direct leads but serve as "faith-based initiatives" that signal long-term viability. When enterprise buyers evaluate vendors, consistent content production demonstrates the company isn't disappearing—particularly valuable for venture-backed companies competing for multi-year commitments. The learning opportunity from guest conversations provides additional ROI beyond attribution.
  7. Email Ads Remain Underutilized High-Intent Inventory
    Adam uses Beehive to run programmatic email ads targeting publications covering marketing, branding, and startups. These above-the-fold, trackable placements reach audiences who've built trust with senders—unlike social feeds where ad blockers and feed algorithms suppress visibility. Email represents one of the few remaining channels where B2B decision-makers reliably see advertising.

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