In this episode of The Marketing Front Lines, we speak with Abby Ross, Head of Channel Marketing at Hydrolix, a streaming data lake company powering observability, security, and machine learning solutions. With a background spanning television news reporting and public relations, Abby brings a unique perspective to B2B tech marketing. She shares her experience building successful channel marketing programs with major partners like Akamai and AWS, while breaking down the common pitfalls companies face when scaling their partner marketing efforts.

Topics Discussed:

• Building effective relationships between marketing, sales, and product teams
• Developing clear, jargon-free messaging that resonates with technical buyers
• Creating successful channel marketing programs with enterprise partners
• Measuring and optimizing partner marketing campaigns
• Balancing digital and face-to-face marketing strategies
• Scaling product education and enablement across partner organizations