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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Aasim, CEO and Founder of Amenities Health, a patient engagement platform that has raised $10 Million in funding.
Most interesting points from our conversation:
- Healthcare as a Foregone Conclusion: Aasim was virtually born into healthcare with two doctor parents but found his true passion at the intersection of healthcare, policy, and technology.
- A Unique Path to Tech: Unlike many in tech, Aasim’s journey included a detour through med school, a master’s in public administration, and a stint in public policy, highlighting a non-traditional path to becoming a tech CEO.
- Policy Meets Product: His work at Baylor, Scott & White Health as the lead of innovation rekindled his passion for making macro-level impacts through technology and product innovation within healthcare.
- The Problem with Healthcare Engagement: Aasim observed a significant gap in how health systems manage patient engagement, particularly in making healthcare experiences as customer-centric as businesses like Amazon have done with retail.
- Vision for Amenities Health: The aim is to transform patient engagement by treating every patient like a concierge client, significantly improving the healthcare experience.
- The Challenge of Building Loyalty in Healthcare: Aasim is tackling the lack of true patient loyalty in healthcare by introducing a membership model aimed at ensuring no surprise billing, satisfaction guarantees, and transparent pricing.
Actionable
Takeaways
Sell Before You Build:
Focus on validating market demand and achieving product-market fit by selling your concept before investing heavily in development. In healthcare, where sales cycles can be lengthy, this validation is crucial to ensure that there's a genuine need for your solution.
Passion and Alignment Are Key to Fundraising:
When seeking investment, it's not just about convincing any investor; it's about finding investors who share your passion and vision for the problem you're solving. Those who align with your mission are more likely to invest early on, making the fundraising process more efficient.
Focus on Experience to Differentiate:
In industries notorious for poor customer experiences, like healthcare, focusing on creating a markedly better user experience can be a significant differentiator. Think about how you can make the service or product not just better, but ten times better, to stand out.
Utilize Technology to Improve Operational Efficiency:
Leveraging technology, such as AI or digital platforms, can streamline operations and improve the customer experience. However, ensure that these technological solutions are addressing a clear need and are significantly better than existing solutions.
Build a Brand That Reflects Your Mission:
Your branding and marketing should communicate not just what you do, but why you do it. In sectors with traditionally conservative branding, like healthcare, a unique and compelling brand identity can make your company stand out and resonate more deeply with your target audience.
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