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How Sift’s CMO measures pipeline ROI by lead source all the way to revenue — 6 months downstream | Johannes Hoech

Johannes Hoech · CMO, Sift

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Doug Winter · CEO and Co-Founder, Seismic

Jason Zintak · CEO, 6sense

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How Sift’s CMO measures pipeline ROI by lead source all the way to revenue — 6 months downstream | Johannes Hoech

How Rembrand repositioned away from “product placement” to unlock a completely different media buyer and budget | Omar Tawakol