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We launch, manage, & grow niche B2B podcasts. You host. We handle everything else.
We started with Front Lines in 2019 shortly after raising our seed round. We had a great product but had a major awareness problem. Five years later, our podcast strategy has been a tremendous success. We remain a client today and have grown from one podcast to a network of four different podcasts. Our podcast strategy has driven awareness, established thought leadership, and had a direct role in acquiring many enterprise customers. Most importantly of all: Front Lines has made podcasting easy for me. Each episode takes less than 1 hour of my time.
Without trust and awareness,
you are f*cked.
Every single market is crowded, saturated, and full of noise. You must find a way to cut through this noise and capture the attention of your ideal target customers. Launching your own podcast is the most effective and efficient way there is to rise above all the noise and solve your trust and awareness problem.
Why launching a podcast is the best way to solve your trust and awareness problem
Gets you one one-on-one meetings with your target customers (your guests).
When the episode goes live, your guests share the episode on social media, many of whom are their peers in similar roles.
You have an endless stream of thought leadership content to publish and distribute on social media.
You efficiently create content at scale (one episode becomes a blog post, long form video, micro videos, infographics, and more.)
Gets your face in front of target customers — people buy from people. Especially valuable if hosted by the founder.
Allows you to consistently be top of mind with customers so that when they are ready to buy, they think of you.
Our Podcast Process: Battle-Tested with 100+ Shows and 2,000+ Episodes
Step #1
Hand build lists of guests and convince them booked on the show. These should be your ideal target customers.
Step #2
After you host the interview, we produce the audio of the show, distribute on Spotify, Apple, etc.
Step #3
Produce a video and distribute it on Youtube.
Step #4
Create and distribute micro-video clips, and other visual assets on LinkedIn to market the show.
Step #5
Create and distribute a newsletter for each episode.
Step #1
Hand build lists of guests and convince them booked on the show. These should be your ideal target customers.
Step #3
Produce a video and distribute it on Youtube.
Step #5
Create and distribute a newsletter for each episode.
Step #2
After you host the interview, we produce the audio of the show, distribute on Spotify, Apple, etc.
Step #4
Create and distribute micro-video clips, and other visual assets on LinkedIn to market the show.
