Our Story
We co-founded a Bitcoin startup and developed a playbook to generate media coverage, getting featured in Business Insider, Fox news, CNBC, Financial Times, and more. That startup failed (horrible, horrible times). 5 founders reached out and asked if we could help get them in the media. In late 2014, we launched our agency.
Guerilla Phase
In our early days, we helped clients execute guerilla marketing campaigns to generate buzz, interest, and media coverage. Our stories were normally edgy and creative.
Satirical Bankers Against Bitcoin protest in NYC
The Nascar Law: Anti-Corruption California Ballot Initiative
Launched a Bitcoin 35km into space
Early in this phase, we also tried to build a network of agencies and freelancers who delivered services results-based. It was a total flop and we lost a lot of money.
Strategic Comms Phase
We moved to a more high-touch model with retainers and heavy involvement from our side to lead all things communications. This included Executive Ghostwriting, Narrative Development, Crisis Management, Media Relations, and Funding Announcements (announced over $2 Billion in funding) Mostly focused on growth-stage startups in emerging tech and cybersecurity. Our approach was focused on developing content to generate media coverage.
