Lessons from Scale VC’s Portfolio: Why Missouri’s Top Startups Choose to Stay Under the Radar

Lessons from Scale VC’s Portfolio: Why Missouri’s Top Startups Choose to Stay Under the Radar

You might not expect to find two of Y Combinator’s top 25 companies in Columbia, Missouri. But that’s exactly what’s happened, and it’s no accident. In a recent episode of Category Visionaries, Brett Calhoun of Scale VC revealed why some of tech’s biggest success stories deliberately choose to stay out of the spotlight.

The Power of Building in Stealth

“A lot of founders there just have a ton of humility and tend to fly under the radar and to move away from press,” Brett explains. This isn’t just modesty – it’s strategy. Companies like Zapier and Equipment Share have grown into multibillion-dollar businesses while maintaining relatively low profiles.

The success of these companies challenges conventional wisdom about what it takes to build a successful tech company. While Silicon Valley celebrates loud launches and constant press coverage, Missouri’s biggest wins have come from companies that focused on execution over publicity.

The Missouri Advantage

What makes Columbia, Missouri, with its population of just 120,000, such fertile ground for billion-dollar companies? “What a lot of people don’t know is that two of the top 25 YC companies actually came out of Columbia, Missouri,” Brett notes. Beyond Zapier and Equipment Share, the region has produced other major successes: “Other companies that come out of Columbia are like Carfax Beyond Meat, Veterans United Home Loans, so a handful of multi billion dollar companies.”

This success isn’t despite being away from traditional tech hubs – it’s because of it. The distance from Silicon Valley’s echo chamber allows companies to focus on fundamentals rather than hype cycles.

Building Different

The approach these companies take differs markedly from the typical Silicon Valley playbook. Instead of chasing press coverage and vanity metrics, they focus obsessively on customer needs. “People who are extremely paranoid about their customers and their product and trying to get that last like 1% correct are always the best founders,” Brett observes.

This customer-first mindset, combined with the humility that comes from building outside major tech hubs, creates a unique advantage. Companies can iterate and improve without the pressure of constant public scrutiny.

The Talent Equation

Current market conditions have made this approach even more powerful. “You have the biggest layoffs in tech over like a twelve month period ever,” Brett notes. “So a lot of those people that are laid off have gone out and started companies, or they’re joining companies.” This dispersal of tech talent has made it easier for companies outside traditional hubs to build strong teams.

The Future of Under-the-Radar Growth

For founders considering this path, the benefits extend beyond just avoiding unnecessary attention. Building away from traditional tech hubs can lead to:

• More sustainable growth trajectories
• Lower operating costs and longer runways
• Stronger focus on customer needs over investor expectations
• Access to untapped talent pools
• Less competition for resources

As tech continues to decentralize, the success of Missouri’s quiet giants might provide a blueprint for the next generation of founders. In a world obsessed with constant updates and public visibility, sometimes the best strategy is to stay quiet and focus on execution.

The lesson from Scale VC’s portfolio is clear: you don’t need to be in Silicon Valley or make headlines to build a billion-dollar company. Sometimes, staying under the radar in an unexpected location might be exactly what you need to succeed.