The big day is coming — your interview on Category Visionaries!

Since launching 24 months ago, we’ve interviewed over 700 venture-backed B2B founders who’ve collectively raised $13+ billion in funding. We’ve had many amazing interviews, and some that… well, weren’t so great. Let’s make sure yours falls into the former category!

This guide reflects on what the best interviews have in common. We’ll cover 7 key factors that make for an engaging and valuable episode.

Before We Begin

• This is NOT live. You have unlimited takes to answer questions, and we’ll edit heavily in post-production.
• If you’d prefer not to answer a question, we can skip it. We’ll edit that out later.

#1: Remember the Audience

Our listeners are venture-backed B2B founders seeking insights from peers like you. They appreciate perspectives from various industries for fresh ideas.

Reflection: What would you want to ask if you were in the audience? What would make you stop listening?

#2: Share Stories

The best guests are storytellers. Stories stick with people long after the episode ends.

Instead of saying “Our biggest GTM challenge was pivoting our product,” tell us about the day you realized a pivot was necessary. What conversations did you have? How did it feel?

Reflection: What compelling stories from your company-building journey can you share?

#3: Have Hot Takes

Don’t hesitate to share your opinions, even if they’re controversial. One guest declared that everyone saying “cold email is dead” is misguided. Another argued that PLG is overrated for most startups.

Are they right? Who knows! But these perspectives spark discussion and keep things interesting.

Reflection: What popular opinions do you challenge regarding company building, startup marketing, or GTM strategies?

#4: Be Real and Vulnerable

Authenticity matters, especially in long-form interviews. People connect with people, not polished corporate speak.

Reflection: What raw, honest moments from your journey can you share?

#5: Offer Useful Advice

Provide actionable, tactical advice to help other founders on their GTM journeys.

Reflection: What practical insights have you gained that could benefit other founders?

#6: Reflect on Your Journey

Our interview focuses on learning from your GTM experiences. Take time to ponder your path – many guests find this reflection both enjoyable and valuable.

#7: Help Spread the Word

We invest significant time and money in producing these episodes, and we never charge guests. In return, we ask for your help in two ways:

#1: Share your episode with other founders: Help us reach more B2B tech leaders in your network.

#2: Refer interesting B2B founders as guests: We’re always looking for venture-backed B2B founders with compelling GTM insights to share.

Remember, this is your chance to share your story, insights, and expertise with a highly engaged audience of your peers. Let’s make it count!