Martha Dreiling

Co-Founder & COO

Bio

Martha Dreiling is the Co-Founder and COO of Reserv, an innovative AI-powered insurtech company. With over 15 years of experience in venture-backed insurance and fintech, Martha previously served as SVP of Operations at Rhino Insurance, where she played a crucial role in scaling the company from 50 to over 250 employees. She also held leadership positions at Attune Insurance and OnDeck Capital, where she led operations and analytics teams.

Martha Dreiling is the Co-Founder and COO of Reserv, an innovative AI-powered insurtech company. With…

Company:

Reserv

Location:

Berryville, Virginia, United States

Description:

Reserv is a digital-native third-party administrator (TPA) that aims to transform the insurance claims process through AI technology. The platform focuses on optimizing claims management by leveraging modern systems to provide faster, more efficient, and data-driven solutions for managing general agents (MGAs) and insurance carriers. Recently, Reserv raised $28 million in Series A funding to enhance its capabilities and expand its services.

Reserv is a digital-native third-party administrator (TPA) that aims to transform the insurance claims process…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Martha Dreiling, Co-Founder & COO of Reserv, an AI-powered insurtech company that has raised $28 Million in funding.

Here are the most interesting points from our conversation:

AI-Driven Claims Processing: Reserv is the first AI-powered third-party administrator (TPA) focused on insurance claims, providing both claims handling and deep data insights for underwriters.
Venture Incubation Start: Reserv was born from dissatisfaction with legacy claims processing systems, launching through a partnership between Bain Capital Ventures and Altai Ventures.
Fast Growth and Impact: Founded in May 2022, Reserv processed its first claim just five months later, showcasing their ability to scale quickly while leveraging modern SaaS platforms and AI.
Climate Change’s Impact on Insurance: The rising importance of claims handling due to climate change and a tightening insurance market has increased the demand for more seamless, data-driven processes.
Empowering, Not Replacing, Adjusters: Reserv’s technology focuses on empowering claims adjusters with AI, automating mundane tasks while maintaining the essential human element of empathy in high-stakes claim situations.
Go-To-Market Complexity: The go-to-market strategy includes handling a complex network of stakeholders—MGA’s, insurance carriers, and policyholders—ensuring that every part of the value chain is well-serviced.

Actionable
Takeaways

Embrace AI to Enhance, Not Replace, Human Roles:

Instead of aiming to fully automate jobs, focus on using AI to enhance the efficiency and decision-making capabilities of your team. Reserv uses AI to reduce data entry and administrative work for claims adjusters, allowing them to focus on more complex tasks that require empathy and expertise. This balanced approach can create a more effective team without alienating critical roles.

Leverage Modern SaaS Platforms to Scale Faster:

By adopting modern SaaS tools early, Reserv was able to process claims just five months after founding. Startups can accelerate time to market by utilizing existing platforms like HR systems, communication tools, and specialized software to focus on building core value rather than infrastructure.

Target Product Market Fit by Reimagining Legacy Categories:

Instead of creating entirely new markets, Reserv reimagined a traditional space—claims processing—by offering a tech-enabled solution to existing problems. Founders can find quick product-market fit by addressing known challenges in established industries with modern solutions.

Focus on Data-Driven Insights for Competitive Advantage:

Reserv's ability to provide deep insights into the causes of claims (e.g., the environmental conditions behind a water damage claim) sets them apart. B2B founders should consider how their products can offer actionable intelligence that goes beyond basic functionality, helping customers make better business decisions.

Founding Through Venture Incubation:

The incubator model can provide a strong foundation for startups by combining capital with deep industry expertise. Reserv’s partnership with Bain Capital Ventures and Altai Ventures provided early validation and industry credibility, enabling rapid growth. Founders should consider incubators or venture studios for industry-specific support and strategic alignment.