Fabi Riesen

CEO and Founder

Bio

Fabi Riesen is the CEO and Founder of Loft Dynamics, formerly known as VRM Switzerland. Riesen, an electrical engineer and private pilot, founded the company in response to the lack of affordable and high-quality flight simulators. His vision led to the creation of the world’s first and only VR full-motion helicopter flight simulator approved by a major aviation regulator, the European Union Aviation Safety Agency (EASA). Under his leadership, Loft Dynamics has grown significantly, securing partnerships with major aviation entities and raising substantial funding to expand its global footprint

Fabi Riesen is the CEO and Founder of Loft Dynamics, formerly known as VRM Switzerland.…

Company:

Loft Dynamics

Location:

Dübendorf, Zurich, Switzerland

Description:

Loft Dynamics is a pioneering flight training platform that utilizes virtual reality to offer immersive and realistic pilot training. The platform combines high-resolution VR systems, dynamic six-degrees-of-freedom motion platforms, and full-scale replica cockpits to provide a cost-effective and highly efficient training solution. Loft Dynamics’ technology addresses the global pilot shortage by reducing training costs and enhancing safety and quality.

Loft Dynamics is a pioneering flight training platform that utilizes virtual reality to offer immersive…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Fabi Riesen, CEO & Founder of Loft Dynamics, a flight training platform that’s raised over $29 Million in funding.

Here are the most interesting points from our conversation:

Loft Dynamics: The only company with qualified simulators using head-mounted virtual reality display technology, offering a revolutionary visual system for professional flight training.
Origin Story: The idea for Loft Dynamics originated from Fabi’s passion for aviation and his experience with early virtual reality technology, leading to the founding of the company in 2016.
Validation: The European Aviation Authority’s interest in 2018 validated their innovative approach and helped pivot the project into a business, leading to their first revenue-generating customers in 2019.
Market Expansion: Loft Dynamics has made flight simulators more affordable and accessible, opening up new markets including small helicopter operators and flight schools.
Marketing Strategy: The company’s marketing strategy focuses on demonstrating the product’s value by getting pilots to try the simulators, leveraging their immediate recognition of the technology’s advantages.
Investor Alignment: Fabi emphasizes the importance of aligning investors with the company’s passion and vision, which has been crucial in securing $29 million in funding to date.

Actionable
Takeaways

Embrace Disruptive Technology:

Loft Dynamics used head-mounted virtual reality displays to revolutionize flight simulators, making them more affordable and effective. Look for ways to leverage new technology to disrupt established markets.

Validate with Authorities:

Gaining interest and validation from regulatory authorities, as Loft Dynamics did with the European Aviation Authority, can significantly bolster credibility and open doors to new opportunities.

Expand Market Accessibility:

By reducing costs, Loft Dynamics made flight simulators accessible to smaller operators and flight schools. Consider how you can make your product more affordable to expand your customer base.

Hands-On Demonstrations:

Getting potential customers to physically try your product can be a powerful marketing strategy, especially for innovative solutions. Demonstrations can quickly convert skeptics into believers.

Investor Alignment:

Ensure that your investors share your passion and understanding of the industry. This alignment can provide valuable support and insight, facilitating smoother fundraising and strategic growth.